Definitions of Evaluation Coursework Example | Topics and Well Written Essays - 500 words

Definitions of Evaluation - Coursework Example nt and development of the best workforce that will, in turn, enable both the employees and the organizations to efficiently accomplish their set goals. The opportunities that an organization’s HRD provides to its employees can be in or beyond their workplaces. The HRD could be formal as in the training programs that are offered within learning institutions (Heathfield, 2012). Alternatively, it could also be informal where managers within an organization are responsible for coaching their employees on various aspects concerning their organizations. HRD has also been defined as the departments that are found within organizations that have been charged with the duty of organizing their employees and reporting on their working relationships. This is done while ensuring the behavior best conforms to their organizational goals. A department of human resource that is forward thinking has been described as one that is concerned with the provision of effective policies, guidelines and procedures that are friendly. This department is responsible for ensuring that an organization’s mission and values along with visions that enable the company to focus on success are usually optimized. The department is generally responsible for compensating, ensuring safety, anddeveloping the human resources within an organization (Heathfield, 2012). Evaluation, on the other hand, has been defined as involving the activities assessing or judging the worth of some work that has been done within an organization or a service provision institution. The major purpose of carrying out the evaluation process is that it helps an organization in reflecting on what it intends to achieve in the course of its operations and assessing its success rate in the achievement of their set goals. It additionally helps in the identification of the required changes within the organization to ensure the set goals are achieved within the budget and cost constraints that have been set (Tufo, 2002). Evaluating a

Misconceptions is Ruining the Marriage Rules Essay

Misconceptions is Ruining the Marriage Rules - Essay Example The guideline provides that the wife shall surrender unto her husband in a similar manner as the husband surrenders himself to his lord. The wife becomes a plain adherent to the inclinations of the husband as they are united in marriage. The wife is decreed by the marriage vow to live a prudent and virtuous life, subservient to her husband in their chosen place of abode (Briffault and Malinowski, 1956). Among the Muslims, the doctrine for marriage were believed to be set by God and handed down by God to his creation from the time of Adam and Eve, through all the succeeding prophets until the time of Muhammed. The doctrine provides equal rights and privileges for the wife and the husband as they dwell together in marriage. The wife and the husband adhere to each other, each having a definite role in their married life. While the wife provides a cover for her husband against commission of transgressions and safeguards her man's properties, the husband provides for the dwelling, the sus tenance, and other needs of the family (Ali, 1935; Stiles, 2005). In the present day, however, the prevailing issue in marriage similar to easing up of Islamic marriage rules in Zansibar (Abu-Odeh, 2004) is "a predisposition to polygamy". T The most visible evidence that misconceptions now permeates marriage topic of concern is the unfortunate emphasis by couples living apart for reasons of source of income or work which is a predisposition to polygamy. For example, the husband has to be in a foreign nation for a year to work and earn the living for a family who are left in his native land. Working abroad by either the wife or the husband has become a standard practice for families. How many people can ignore the physical, moral, and social needs of an individual The commitment of time spent away from the family is not small. The thoughts of being away from the family are equally nerve-racking. Although the internet, the cell phones, the televisions, the video games, and the malls are handy tools to alleviate worries and longings, but, these can certainly not substitute the physical presence. Evidence that misconceptions are ruining the marriage rules is the emphasis on husbands having different social interest than their wives or vice versa. While the husband loves golf, the wife on the other hand prefers ballroom dancing. Huge predisposition to polygamy awaits each other on each side of the social interest. For example, in the present time, usually attractive, young ladies are assigned to carry umbrellas for

SWOT Analysis of Fischertechnik

SWOT Analysis of Fischertechnik ABOUT THE COMPANY The name fischertechnik comes from an original construction toy brand, which was invented by Artur Fischer in 1964. Initially, this brand was intended to be a Christmas novelty gift in Germany for industrial client level engineers and buyers.It proved to be a massive success and thus, the company introduced its first building block construction toy in 1965. From there on, there has been no looking back. The official name of the whole group of companies is fischerwerke GmbH Co. KG. It is based in Waldachtal near Stuggart Germany and started operations officially from 1965. Fans usually refer to the company as FT or ft. The total turnover of the entire fischer group of companies is over 545 million Euros with over 3,800 employees worldwide. fischertechnik is one of the divisions in the group of companies, concerned with the design and manufacturing of innovative engineering based construction toys. The company has its operations spread over many countries in the world, 33 to be precise, in which the most significant ones in terms of presence therein, are United States of America (USA), Japan, and of course, the home country Germany. The company has production centers in 16 countries and distribution in over 100 countries. It is currently headed by Klaus Fischer (59), who is the owner and CEO of the entire fisher group. fischertechnik claims to produce world-renowned engineering-based construction toys, so as to foster interest in these subjects among the young which is why it is no surprise that the companys tag line is building blocks for life. Building blocks refer to the pieces or parts of the complete toy, which are usually marketed in a disconnected form. Such toys are called construction toys, since the purchaser of the product is expected to connect the parts in a logical manner so as to construct the complete model. This sort of marketing is very attractive, especially for young kids, who derive a sense of accomplishment from constructing such toys. And it definitely does kindle a scientific interest and encourage creativity in the minds of youngsters. In the following paragraphs, only the fischertechnik division of the fischer group of companies is discussed, and all the facts, figures, strategies and suggestions provided in the text are related only to this division. Product History and Present Scenario As mentioned earlier, the basic line of fischertechnik is the creation of construction toys, which consists of building blocks that can be connected together to form a certain toy model. However, this is a grossly incomplete description of the gigantic range and types of products that the company produces. Initially, the company started off with the basic construction toy model, invented by Artur Fischer. However, in the 1970s, the company started manufacturing on a large scale, models with large number of pieces or building blocks, of channel and groove design, in which pegs protruding from the sides of the blocks could be used to connect to other blocks and construct the complete model. Of course, original models were completely of a mechanical nature, with no electrical or electronic elements to perform any automatic control tasks. Soon, the company started producing sophisticated mechanical models such as trains and bridges, and even included relatively simple measurement devices to calculate various relevant parameters related to the toys such as angles and distances. These toys used mostly hard nylon as material for the pieces or building blocks. As time moved on, the company started manufacturing automotive vehicle models such as tower cranes, and included electric motors, power sources and gears to mobilize the same. These products were used primarily by engineers to simulate and teach industrial robotics. These products were further advanced by the incorporation of electrical and electronic components of the likes of micro-switches and photocells for the purpose of position sensing and feedback control. Later, the company launched its first basic electronic block called the Grundbaustein, which consisted of Op-Amps and Schmitt Triggers, so that Delay Line circuits could be built. In the later part of 1970s, electronic binary-logic modules such as OR, NOR, AND, NAND, Flip-Flops were also included so as to provide means for making elementary branching decisions. Around the late 1980s, CPU modules that could perform process-control were also included so that sequential movements could be pre-programmed. This was first execute d using the Lucky-Logic (LLWIN) software, developed by the company. Today, the company uses all state of the art technologies that the engineering and scientific world has produced in the fields of process control and automation, in a variety of its products. These products include ROBO TX Explorer kit and Robo-pro software (which is the successor to LLWIN), amongst many others. COMPETITION The major world-wide competitor of fischertechnik is Lego, which is far more popular and easily available in USA and even Europe. Although initially in the three major lines, namely Expert, Technic and Mindstorm, Lego was unable to match the technical and flexibility level of fischertechnik, but soon after the launch of Lego Mindstorms NXT in 2006, the former surpassed the latter in a number of technical areas such as color sensing. After this, Lego overtook fischertechnik in the production of the most advanced construction toy models in the world and the latter moved down to the production of less technical, simplified and fun toys, primary for educational purposes. However, on its own, fischertechnik is a huge brand and has a strong presence in the construction toy market all over the world and is much bigger than any other brand apart from Lego. ENTERING UAE: ADVANTAGES It is well known that UAE is one of the most prosperous countries of the world, and for the past few years, has been developing at a lightening pace. This pace continues to increase by the day. In general, the people in UAE are wealthy and have tremendous monetary resources, ready to be tapped and mobilized. Not only is the wealth tremendous, but the total population especially in the metropolitan cities like Dubai and Abu Dhabi is also very large. Thus, demand for all sorts of products in UAE is huge. This makes UAE an attractive market for a number of multinational corporations. A number of world famous brands have set up operations of production as well as distribution all over UAE, to tap this huge demand. And as time passes, more and more companies would continue to enter. Due to this huge monetary reserve in the hands of the common people, and a ready demand for all kinds of products, as mentioned earlier, a new trend amongst corporations working in all spheres of business has come about. This is, to start a new enterprise (for new entrepreneurs) or to launch a brand (for existing corporations) in UAE. This is no surprise, since the early sales figures of products of such is very large, and creates an impression in the minds of consumers everywhere in the world. Thus, UAE has become an extremely attractive location for the launch of new companies or products of existing ones. The aforementioned reasons are enough to imply that a brand, especially one as big as fischertechnik does not need to think twice before entering UAE. Of course, there are a number of pre-requisites and formalities that need to be fulfilled before business can be setup in the country. This is discussed in the next section. In the present section, we limit our discussion to the specific advantages and constraints attached to entering UAE. Regarding this, we discuss the kind of demand that is likely to be there in UAE by analyzing the present demand and import scenario in the toy industry, the kinds of consumers that can be targeted, and the kind of problems that the company would be likely to face. Due to the huge amount of developmental activities, migration has been tremendous in the UAE. Thus, there has been a population explosion in the UAE in the past decade or so. This is particularly true in the case of bigger cities such as Dubai and Abu Dhabi. The growing economy of the country has led to a fast increasing population rate, which has in-turn led to a huge increase in the demand for all kinds of products, which is the case with construction toy products as well. The total import of toys, which includes baby accessories in Dubai alone, was valued over 603 million Dirham in 2009. There has been an increasing demand for toys, as mentioned earlier, due to the great population in the country for the past few years, and this has led to a corresponding steady increase in the total import of toys in the country. It is interesting to note that in 2007 alone, the total rise in the import of toys was 16%. Another important indicator of the increase in demand for toys in UAE is the rapid decrease in the re-export of toys. However, what is significant to note here is that a major part of the demand for toys is met from import only, as there are hardly any local toy manufacturers in UAE. Companies like Lego and Toys R Us, have been selling their products in UAE, to take advantage of this deficit in local demand and supply. Thus there is great scope for foreign companies exporting into UAE. A smarter exercise, however, for such foreign companies would be to set up local production facilities, such as industrial plants, so that products could be produced domestically to avoid extra costs incurred during export of goods. This applies most appropriately to fischertechnik, because it is a very progressive company with a good financial standing and also because it has very little presence or popularity presently in the UAE. This lack of presence could be used as an advantage by fischertechnik, through, say for instance, a mega initial launch. However, a discussion of the implementation of this strategy is presented in detail later. Another very important point to be noted here is that presently most of the toys are imported by UAE from Asian countries like China, and a small portion is from Europe, USA and Canada. The total share in terms of import is approximately 90% from Asia and 10% from others. On top of this, there is presently, a great deal of diffidence in the minds of consumers towards purchasing Asian goods, since the quality and safety of such goods has been in question in the recent days. This further provides a good opportunity for foreign companies especially from Europe such as fischertechnik to enter the UAE markets, to establish themselves and beat a dying, or at least falling competition from their Asian counterparts. An analysis of the type of consumers who are most likely to purchase products of companies like fischertechnik is an extremely important pre-requisite for beginning or expanding operations into a new country. As mentioned earlier, the high population of UAE provides a huge pool of kids who are potential consumers of toys. However, there is a specific advantage connected to UAE in this regard. UAE is at the zenith of its development, and in the days to come, there will be a huge requirement of engineers and scientists in the country. Of course, it is best for any developing country, if this requirement is fulfilled domestically itself. Most parents in UAE, along with the government understand this present and future need, which is clearly exemplified from the fact that a number of excellent centers of technical education are have been set up over the years in the country. However, it is well known that simply providing good higher education is not enough. Kids have to be nurtured from a very young age, if this demand has to be met. For most parents, it is a dream to see their child become an engineer or a scientist because, and this is particularly true in UAE, they know that it would prove to be a prosperous career. This emotion can be utilized by fischertechnik for its expansion, the strategy for which is discussed later. Thus, to reach the ultimate consumers, i.e., young children, a route through their parents needs to be exploited. Thus, strategies have to be devised so that parents can be induced into buying the toys for their children. Another class of consumer consists of industrial level engineers and teachers who can use high-tech simulation type toy models, to provide for their employees and students respectively, better insight into the working of practical machines. For instance, teachers in a mechanical engineering class could use vehicle simulation toy models for showing the students the real working of such machines. This would make learning more effective and at the same time more enjoyable. Even for big companies, project relate discussions can be made more effective through simulation as well as modelling of the final project, for instance a model of a building when a construction project is being discussed. The existence of Free Trade Zones is a great advantage for any foreign company to setup operations in UAE. Many companies in various sectors such as networking, communications etc have already setup their business centers in UAE. These Free Trade Zones provide access to over 1.5 billion consumers in various countries of Africa, Asia and Europe, since ports in UAE are big trading centers and lie on many of the important trade routes of the world. This allows a great scope of future expansion of companies to nearby nations. However, this is just a secondary advantage of setting up operations in UAE. The Free Trade Zones have one hundred percent corporate tax exemption, zero taxes applicable on personal income, whether domestic or foreign, and no commercial levies. For a company having 51% domestic ownership there is no import duty applicable, however, companies having full foreign ownership are subjected to a 4% import duty. But this can be avoided through a collaborative setup or even through the setup of production centers within the country itself. There are no foreign exchange control or currency restrictions either. Apart from this, there is one hundred percent repatriation of capital as well as profit for foreign investors, which allows them to transfer their entire funds without any hassles. Such great incentives have been provided to foreign investors to speed up the process of development of the country through entry of huge amount of foreign capital. All these can be easily exploited by fischertechnik for its businesses in UAE. The legislative framework within the country is also very favorable for foreign investors. So, setting up of new businesses becomes an extremely simple process for most people. The laws regarding formal aspects of business setup or even expansion are very client friendly, which makes UAE an attractive location for new entrepreneurs since they do not have to face any obstacles. An example of the favorable laws is that companies can operate 24 hours a day, unlike those in most other countries. Plus, the regulation of businesses is extremely efficient which aims to protect the interests of all investors. Apart from the above, another huge advantage of expanding business into UAE is that the banking sector is very sophisticated and provides state of the art services and schemes to their clients. Such an ultra-modern and progressive banking sector has developed due to easing of laws are regulations for speeding up developmental activities in the country. The banking sector is highly confidential which ensures that all high risk financial matters are private. Also, the financial sector of UAE is extremely modern and provides all the best available products for corporations to use. For instance, corporations have easy access to modern financial instruments such as futures and options that can be used to hedge any risks arising in business. On top of this, a number of top financial consultancy firms and hedge funds have setup their offices in UAE, and provide services to other corporations. Thus, financial services of the best possible kind are easily available to companies. The stock mar kets in UAE are also extremely developed and provide easy access to all financial instruments and cheap and effective trading. Moving on to the infrastructure facilities available to companies, it is well known that UAE provides excellent and most diverse infrastructure available anywhere in the world. There are extremely sophisticated communication facilities available to companies. Apart from this, the security related services provided to corporate firms are also very advanced. All of the aforementioned advantages of expanding into UAE make it obvious that fischertechnik must enter the UAE markets as soon as possible, seeing the great benefits that it offers and the fact that till now these advantages have not been fully exploited by similar countries yet. FORMAL PRE-REQUISITES For performing business related activities in the UAE, any company needs to acquire a license. This license can be of three types namely, commercial, which is for all kinds of trading activities, industrial, which is for production or manufacturing activities and lastly, professional, for professional services and craftsmen. However, with regard to fischertechnik, only the first two types are of significance, since a major strategy for expansion would be to setup production and manufacturing activities in UAE, for which trading activities for purposes of hedging etc would be indispensable. Apart from this, the ownership of companies within UAE can be of two types. The first is partnership type of company, in which 51% of the ownership of the company is with a UAE national and the rest 49% is owned by the investor. Thus, for setting up such a company, fischertechnik would have to for a collaborative alliance with a domestic company in UAE. The second type of ownership is called Sole ownership, in which the investor has full control over the company. For this, the company has to setup its business within a Free Trade Zone only. There are, however, some restrictions on the type of business transactions that can be done outside the designated Free Trade Zone. For fischertechnik, a combination of the two ownership types would be most beneficial. For its production activities, it could form a joint venture company with another UAE based corporation, which performs a related business, while for its marketing activities, it could use the Sole Ownership type of company setup, and distribute its products through authorized dealers, since companies having Sole Ownership cannot directly sell their products in domestic markets. This sort of a combination would help fischertechnik in marketing its own brand, while maintaining steady production in collaboration with another company. SWOT ANANLYSIS OF FISCHERTECHNIK The SWOT analysis of fischertechnik is presented as follows: Strengths: fischertechnik has much significant strengths which are presented here one by one. Firstly, it is a huge brand, renowned all over the world, in the field of construction toys and is the best known brand specifically for constructions toys for educational purposes. It has an excellent record of financial performance in the past and has ownership of huge amount of monetary resources, which can be channelized into production and marketing related activities in business in UAE. This financial record gives fischertechnik excellent credit rating, which in-turn can help it to obtain local financing from domestic banks in UAE in the form of loans, very easily. This can help in hastening the start of business by quick setup of industrial and manufacturing plants as well as corporate offices. fischertechnik is the second biggest company in the field of construction toys, second only to Lego, thus it would not face competition from any other company in the area. Since Lego has very l imited operations presently in UAE, it would make fischertechnik an unsurpassable brand once it begins operations. It should be noted that although fischertechnik is next to Lego but the difference between the two is very less and if the former is able to establish a good image in UAE first, then the latter would not be able to overcome this image by entering the UAE market afterwards. Also, it is important to mention that fischertechnik is a very old company, 45 years to be exact, and thus has a pool of experienced and skilled staff possessing excellent technical expertise in the field of process control, which includes aspects of electrical, mechanical, electronics and computer engineering. The company uses the most sophisticated technologies in engineering and specifically in process control in its products, and the technical department, consisting of both experienced engineers as well as innovative minded freshers, who are recruited through an excellent selection process, of fis chertechnik continuously work towards discovering new technologies and incorporating innovative ideas into its products. Apart from these, the company produces a wide range of products for many all age groups including children and adults. Lastly, it is relevant to mention that the company has tremendous managerial expertise and organizational stability. Weaknesses: Although fischertechnik has very few weaknesses, it is relevant to mention them here. Fischertechnik has very small presence in UAE. Its business operations in UAE are very limited and in the inaugural phase. Although its small presence can be used as an advantage, this discussion is presented in the next section. However, limited presence can prove to be disastrous if business operations are not established speedily. This means that if a company like Lego which is the major competitor of fischertechnik senses the slowness in establishment of business operation of the latter, through speedy operation it can surpass and destroy the competitive advantage of the limited presence of the same. Since fischertechnik is a German company, the core employees of the same may not be able to adjust easily to the corporate practices and consumer behavior of the domestic markets of UAE. As a solution to this, the company would probably resort to the recruitment of local staff. Another r eason for recruitment of local staff is that it is mandatory for foreign companies to maintain a certain percentage of local employees within the total workforce. However, this local staff would face difficulty in adjusting to the corporate practices of a foreign company. Of course, this problem would need to be solved through an effective Human Resource Management strategy on the part of the company, which is definitely not an insurmountable task for a company of the likes of fischertechnik. Opportunities: As mentioned earlier, due to the huge amount of developmental activities in UAE, there has been a population explosion in the country. This automatically implies that there is a huge demand for consumer goods such as construction toys, due to the existence of a large number of families. Apart from this, because of setting up of a large number of institutes of higher education in the recent past, the demand for simulation models as educational tools would also be high. This means that fischertechnik has huge scope of revenue generation by supplying this huge demand. Again, setting up of new businesses and expansion thereafter is very simple in UAE, due to the liberal trade policies followed by the government. This is because UAE is a liberal economy and is extremely committed to free trade. Thus, these provide significant opportunities to fischertechnik to begin its operations at an appropriately fast pace. Also, as given in detail in the next section, the limited prese nce of fischertechnik in UAE presently can be used as a significant advantage. Threats: The most important threat is that if fischertechnik is slow in setting up its initial operations, no matter how sound its business plan may be, its rival competitor Lego can detect its main intentions and adopt strategies to work fast and finish the competitive advantage of the former. This is also because Lego already has some presence in UAE and for expansion it would take less time as compared to the time fischertechnik would take to establish itself from scratch. Another major threat that fischertechnik is likely to face is that the core employees of the company, who are mostly German, would find it difficult to adapt to the local conditions and similarly, the local staff would not be able to adapt to the corporate practices of the company. This problem is extremely significant and if an effective Human Resource Management strategy is not adopted, it could destroy all scope of existence of the company in UAE. PESTEL ANALYSIS OF FISCHERTECHNIK The PESTEL analysis of fischertechnik is as given below. It consists of all the macro-economic factors that affect the growth of fischertechnik in UAE. Political Factors: The present political environment of UAE is conducive to the growth of any company, and fischertechnik is no exception to the rule. The company should take full advantage of the liberal regulatory setup, which promotes the development of the economy, which automatically implies the growth of the company as well. As mentioned earlier, various tax exemptions which include exemption on corporate as well as personal earnings, free trade zones etc clearly exemplify this pro-development attitude of the UAE government. Fischertechnik, being a huge company would obviously receive a warm welcome and special treatment from the government of UAE, since its presence in the market would greatly increase the overall development of the country. Economic Factors: The great financial record of fischertechnik would undoubtedly help its initial setup. The overall consumer attitude in UAE is excellent from the point of view of any company, and consumers are always looking to buy products of companies which are reliable and have a good past record. The worldwide brand image of fischertechnik would help it to take advantage of such consumer attitude. If the company pays attention and highlights that it uses local resources, generates employment and works in a manner keeping sustainability, the confidence of consumers is greatly increased. fischertechnik needs to use such a marketing strategy to promote itself so as to strongly setup its business operations in UAE. Social Factors: The population of UAE is diverse, especially due to the great amount of developmental activities going on in the country. Thus, the population consists of all types of consumers. But in general, the populace of UAE is pro-development and if the company keeps in mind not to delve into controversies that affect the religious or spiritual aspects of the life of the people of the country, a rapid growth rate is virtually assured. Technological Factors: Again, due to the tremendous amount of developmental work going on in the country, a number of companies have set themselves up in UAE. This has resulted in a near perfect competition in the domestic markets of UAE. Such competition always promotes the use of latest technology and to an extent, healthy sharing of technologies between companies engaged in the same business. With such a scenario in the market and with the strong technological experience of the fischertechnik, which is known to be a company that perpetually comes out with new and innovative products, there is no doubt that the company would be able to establish itself in UAE within no time. Legal Factors: As mentioned earlier, the pro-development attitude of the UAE government has resulted in a relaxed set of laws and regulations governing the corporate sector. In the past, fischertechnik has not been involved in any controversies that involve legal issues and need to maintain such a record during its operations in UAE. With many Asian toy companies facing legal problems presently, in light of allegations from various entities within UAE that the goods they have exported to UAE are not safe, it is the perfect opportunity for fischertechnik to once and for all destroy its competition by promoting itself as a safe toymaker. Environmental Factors: fischertechnik needs to adopt a pro-environment attitude that promotes sustainability. As a company that promotes science and engineering, it has already established its technological dominance over many companies in the same business. However, a business setup that keeps in mind the environment, which includes green building for its corporate offices and manufacturing facilities that have reduced carbon emissions etc, on the part of fischertechnik can go a long way in the growth of the company in UAE. WAYS TO ENTER: STRATEGIES After the completion of the pre-requisite formalities, the following strategies would be most effective for fischertechnik for its expansion in UAE. fischertechnik should begin its operations by setting up multiple manufacturing facilities and industrial plants at various locations in UAE. The number of corporate offices should be kept low and distributional activity should be outsourced to a large number of authorized dealers and distributors. Such a strategy for the initial setup of business would be very effective because it would remove any scope of import duty and the cost incurred in movement of goods from outside the country would be avoided. This has not been done by any of the toy companies including Lego in their operations in UAE and thus they have to incorporate the extra cost in the prices of their products. Therefore, fischertechnik products would be priced lower compared to others and this would provide a definite competitive advantage to the company. Complete financing should not be from the personal savings of the company and a large part of the financing should be obtained in the form of loans from banks and other financial institutions. This is because corporate savings need to be retained for payment of dividends etc and to take care of any sudden cash payment liabilities that may arise. Also, since UAE has an extremely sophisticated and well established banking system, the loans for setting up business are offered at lower rates, and are usually coupled with attractive and profitable schemes. This should definitely be exploited. The initial target locations should be the metropolitan cities of Dubai and Abu Dhabi. This is because they have the highest population density and thus the biggest pool of prospective consumers. Through multiple authorized dealers for distribution, the volume of products supplied to the cities should be high from the beginning itself. This would generate high revenue from the beginning and would also provide valuable information about the consumer behavior in the domestic market of UAE. After this initial phase, the subsequent targets should be smaller cities which include the capitals of the seven Emirates of UAE amongst others. Next, the strategy to be used to take advantage of the limited presence of fischertechnik in UAE currently is presented. The first aim should be the organization of multiple mega-launch events simultaneously across various parts of the two metropolitan cities of Dubai and Abu Dhabi. This includes large scale exhibitions and sale offers. For such events, special attention needs to be given to the ambience of the same, through the use of attractive banners, posters and pamphlets. This should be coupled with an attractive exhibition of toys, which would include the best products of fischertechnik. Special toys, exclusively for consumers of UAE could also be prepared. A good looking inaugural event is very important to make an impression in the minds of consumers. This effect is much more effective on kids, who would be the ultimate consumers of fischertechnik products. To cater to the special needs and demands of the consumers, a survey should be conducted before these events to find ou t the same, so tha SWOT Analysis of Fischertechnik SWOT Analysis of Fischertechnik ABOUT THE COMPANY The name fischertechnik comes from an original construction toy brand, which was invented by Artur Fischer in 1964. Initially, this brand was intended to be a Christmas novelty gift in Germany for industrial client level engineers and buyers.It proved to be a massive success and thus, the company introduced its first building block construction toy in 1965. From there on, there has been no looking back. The official name of the whole group of companies is fischerwerke GmbH Co. KG. It is based in Waldachtal near Stuggart Germany and started operations officially from 1965. Fans usually refer to the company as FT or ft. The total turnover of the entire fischer group of companies is over 545 million Euros with over 3,800 employees worldwide. fischertechnik is one of the divisions in the group of companies, concerned with the design and manufacturing of innovative engineering based construction toys. The company has its operations spread over many countries in the world, 33 to be precise, in which the most significant ones in terms of presence therein, are United States of America (USA), Japan, and of course, the home country Germany. The company has production centers in 16 countries and distribution in over 100 countries. It is currently headed by Klaus Fischer (59), who is the owner and CEO of the entire fisher group. fischertechnik claims to produce world-renowned engineering-based construction toys, so as to foster interest in these subjects among the young which is why it is no surprise that the companys tag line is building blocks for life. Building blocks refer to the pieces or parts of the complete toy, which are usually marketed in a disconnected form. Such toys are called construction toys, since the purchaser of the product is expected to connect the parts in a logical manner so as to construct the complete model. This sort of marketing is very attractive, especially for young kids, who derive a sense of accomplishment from constructing such toys. And it definitely does kindle a scientific interest and encourage creativity in the minds of youngsters. In the following paragraphs, only the fischertechnik division of the fischer group of companies is discussed, and all the facts, figures, strategies and suggestions provided in the text are related only to this division. Product History and Present Scenario As mentioned earlier, the basic line of fischertechnik is the creation of construction toys, which consists of building blocks that can be connected together to form a certain toy model. However, this is a grossly incomplete description of the gigantic range and types of products that the company produces. Initially, the company started off with the basic construction toy model, invented by Artur Fischer. However, in the 1970s, the company started manufacturing on a large scale, models with large number of pieces or building blocks, of channel and groove design, in which pegs protruding from the sides of the blocks could be used to connect to other blocks and construct the complete model. Of course, original models were completely of a mechanical nature, with no electrical or electronic elements to perform any automatic control tasks. Soon, the company started producing sophisticated mechanical models such as trains and bridges, and even included relatively simple measurement devices to calculate various relevant parameters related to the toys such as angles and distances. These toys used mostly hard nylon as material for the pieces or building blocks. As time moved on, the company started manufacturing automotive vehicle models such as tower cranes, and included electric motors, power sources and gears to mobilize the same. These products were used primarily by engineers to simulate and teach industrial robotics. These products were further advanced by the incorporation of electrical and electronic components of the likes of micro-switches and photocells for the purpose of position sensing and feedback control. Later, the company launched its first basic electronic block called the Grundbaustein, which consisted of Op-Amps and Schmitt Triggers, so that Delay Line circuits could be built. In the later part of 1970s, electronic binary-logic modules such as OR, NOR, AND, NAND, Flip-Flops were also included so as to provide means for making elementary branching decisions. Around the late 1980s, CPU modules that could perform process-control were also included so that sequential movements could be pre-programmed. This was first execute d using the Lucky-Logic (LLWIN) software, developed by the company. Today, the company uses all state of the art technologies that the engineering and scientific world has produced in the fields of process control and automation, in a variety of its products. These products include ROBO TX Explorer kit and Robo-pro software (which is the successor to LLWIN), amongst many others. COMPETITION The major world-wide competitor of fischertechnik is Lego, which is far more popular and easily available in USA and even Europe. Although initially in the three major lines, namely Expert, Technic and Mindstorm, Lego was unable to match the technical and flexibility level of fischertechnik, but soon after the launch of Lego Mindstorms NXT in 2006, the former surpassed the latter in a number of technical areas such as color sensing. After this, Lego overtook fischertechnik in the production of the most advanced construction toy models in the world and the latter moved down to the production of less technical, simplified and fun toys, primary for educational purposes. However, on its own, fischertechnik is a huge brand and has a strong presence in the construction toy market all over the world and is much bigger than any other brand apart from Lego. ENTERING UAE: ADVANTAGES It is well known that UAE is one of the most prosperous countries of the world, and for the past few years, has been developing at a lightening pace. This pace continues to increase by the day. In general, the people in UAE are wealthy and have tremendous monetary resources, ready to be tapped and mobilized. Not only is the wealth tremendous, but the total population especially in the metropolitan cities like Dubai and Abu Dhabi is also very large. Thus, demand for all sorts of products in UAE is huge. This makes UAE an attractive market for a number of multinational corporations. A number of world famous brands have set up operations of production as well as distribution all over UAE, to tap this huge demand. And as time passes, more and more companies would continue to enter. Due to this huge monetary reserve in the hands of the common people, and a ready demand for all kinds of products, as mentioned earlier, a new trend amongst corporations working in all spheres of business has come about. This is, to start a new enterprise (for new entrepreneurs) or to launch a brand (for existing corporations) in UAE. This is no surprise, since the early sales figures of products of such is very large, and creates an impression in the minds of consumers everywhere in the world. Thus, UAE has become an extremely attractive location for the launch of new companies or products of existing ones. The aforementioned reasons are enough to imply that a brand, especially one as big as fischertechnik does not need to think twice before entering UAE. Of course, there are a number of pre-requisites and formalities that need to be fulfilled before business can be setup in the country. This is discussed in the next section. In the present section, we limit our discussion to the specific advantages and constraints attached to entering UAE. Regarding this, we discuss the kind of demand that is likely to be there in UAE by analyzing the present demand and import scenario in the toy industry, the kinds of consumers that can be targeted, and the kind of problems that the company would be likely to face. Due to the huge amount of developmental activities, migration has been tremendous in the UAE. Thus, there has been a population explosion in the UAE in the past decade or so. This is particularly true in the case of bigger cities such as Dubai and Abu Dhabi. The growing economy of the country has led to a fast increasing population rate, which has in-turn led to a huge increase in the demand for all kinds of products, which is the case with construction toy products as well. The total import of toys, which includes baby accessories in Dubai alone, was valued over 603 million Dirham in 2009. There has been an increasing demand for toys, as mentioned earlier, due to the great population in the country for the past few years, and this has led to a corresponding steady increase in the total import of toys in the country. It is interesting to note that in 2007 alone, the total rise in the import of toys was 16%. Another important indicator of the increase in demand for toys in UAE is the rapid decrease in the re-export of toys. However, what is significant to note here is that a major part of the demand for toys is met from import only, as there are hardly any local toy manufacturers in UAE. Companies like Lego and Toys R Us, have been selling their products in UAE, to take advantage of this deficit in local demand and supply. Thus there is great scope for foreign companies exporting into UAE. A smarter exercise, however, for such foreign companies would be to set up local production facilities, such as industrial plants, so that products could be produced domestically to avoid extra costs incurred during export of goods. This applies most appropriately to fischertechnik, because it is a very progressive company with a good financial standing and also because it has very little presence or popularity presently in the UAE. This lack of presence could be used as an advantage by fischertechnik, through, say for instance, a mega initial launch. However, a discussion of the implementation of this strategy is presented in detail later. Another very important point to be noted here is that presently most of the toys are imported by UAE from Asian countries like China, and a small portion is from Europe, USA and Canada. The total share in terms of import is approximately 90% from Asia and 10% from others. On top of this, there is presently, a great deal of diffidence in the minds of consumers towards purchasing Asian goods, since the quality and safety of such goods has been in question in the recent days. This further provides a good opportunity for foreign companies especially from Europe such as fischertechnik to enter the UAE markets, to establish themselves and beat a dying, or at least falling competition from their Asian counterparts. An analysis of the type of consumers who are most likely to purchase products of companies like fischertechnik is an extremely important pre-requisite for beginning or expanding operations into a new country. As mentioned earlier, the high population of UAE provides a huge pool of kids who are potential consumers of toys. However, there is a specific advantage connected to UAE in this regard. UAE is at the zenith of its development, and in the days to come, there will be a huge requirement of engineers and scientists in the country. Of course, it is best for any developing country, if this requirement is fulfilled domestically itself. Most parents in UAE, along with the government understand this present and future need, which is clearly exemplified from the fact that a number of excellent centers of technical education are have been set up over the years in the country. However, it is well known that simply providing good higher education is not enough. Kids have to be nurtured from a very young age, if this demand has to be met. For most parents, it is a dream to see their child become an engineer or a scientist because, and this is particularly true in UAE, they know that it would prove to be a prosperous career. This emotion can be utilized by fischertechnik for its expansion, the strategy for which is discussed later. Thus, to reach the ultimate consumers, i.e., young children, a route through their parents needs to be exploited. Thus, strategies have to be devised so that parents can be induced into buying the toys for their children. Another class of consumer consists of industrial level engineers and teachers who can use high-tech simulation type toy models, to provide for their employees and students respectively, better insight into the working of practical machines. For instance, teachers in a mechanical engineering class could use vehicle simulation toy models for showing the students the real working of such machines. This would make learning more effective and at the same time more enjoyable. Even for big companies, project relate discussions can be made more effective through simulation as well as modelling of the final project, for instance a model of a building when a construction project is being discussed. The existence of Free Trade Zones is a great advantage for any foreign company to setup operations in UAE. Many companies in various sectors such as networking, communications etc have already setup their business centers in UAE. These Free Trade Zones provide access to over 1.5 billion consumers in various countries of Africa, Asia and Europe, since ports in UAE are big trading centers and lie on many of the important trade routes of the world. This allows a great scope of future expansion of companies to nearby nations. However, this is just a secondary advantage of setting up operations in UAE. The Free Trade Zones have one hundred percent corporate tax exemption, zero taxes applicable on personal income, whether domestic or foreign, and no commercial levies. For a company having 51% domestic ownership there is no import duty applicable, however, companies having full foreign ownership are subjected to a 4% import duty. But this can be avoided through a collaborative setup or even through the setup of production centers within the country itself. There are no foreign exchange control or currency restrictions either. Apart from this, there is one hundred percent repatriation of capital as well as profit for foreign investors, which allows them to transfer their entire funds without any hassles. Such great incentives have been provided to foreign investors to speed up the process of development of the country through entry of huge amount of foreign capital. All these can be easily exploited by fischertechnik for its businesses in UAE. The legislative framework within the country is also very favorable for foreign investors. So, setting up of new businesses becomes an extremely simple process for most people. The laws regarding formal aspects of business setup or even expansion are very client friendly, which makes UAE an attractive location for new entrepreneurs since they do not have to face any obstacles. An example of the favorable laws is that companies can operate 24 hours a day, unlike those in most other countries. Plus, the regulation of businesses is extremely efficient which aims to protect the interests of all investors. Apart from the above, another huge advantage of expanding business into UAE is that the banking sector is very sophisticated and provides state of the art services and schemes to their clients. Such an ultra-modern and progressive banking sector has developed due to easing of laws are regulations for speeding up developmental activities in the country. The banking sector is highly confidential which ensures that all high risk financial matters are private. Also, the financial sector of UAE is extremely modern and provides all the best available products for corporations to use. For instance, corporations have easy access to modern financial instruments such as futures and options that can be used to hedge any risks arising in business. On top of this, a number of top financial consultancy firms and hedge funds have setup their offices in UAE, and provide services to other corporations. Thus, financial services of the best possible kind are easily available to companies. The stock mar kets in UAE are also extremely developed and provide easy access to all financial instruments and cheap and effective trading. Moving on to the infrastructure facilities available to companies, it is well known that UAE provides excellent and most diverse infrastructure available anywhere in the world. There are extremely sophisticated communication facilities available to companies. Apart from this, the security related services provided to corporate firms are also very advanced. All of the aforementioned advantages of expanding into UAE make it obvious that fischertechnik must enter the UAE markets as soon as possible, seeing the great benefits that it offers and the fact that till now these advantages have not been fully exploited by similar countries yet. FORMAL PRE-REQUISITES For performing business related activities in the UAE, any company needs to acquire a license. This license can be of three types namely, commercial, which is for all kinds of trading activities, industrial, which is for production or manufacturing activities and lastly, professional, for professional services and craftsmen. However, with regard to fischertechnik, only the first two types are of significance, since a major strategy for expansion would be to setup production and manufacturing activities in UAE, for which trading activities for purposes of hedging etc would be indispensable. Apart from this, the ownership of companies within UAE can be of two types. The first is partnership type of company, in which 51% of the ownership of the company is with a UAE national and the rest 49% is owned by the investor. Thus, for setting up such a company, fischertechnik would have to for a collaborative alliance with a domestic company in UAE. The second type of ownership is called Sole ownership, in which the investor has full control over the company. For this, the company has to setup its business within a Free Trade Zone only. There are, however, some restrictions on the type of business transactions that can be done outside the designated Free Trade Zone. For fischertechnik, a combination of the two ownership types would be most beneficial. For its production activities, it could form a joint venture company with another UAE based corporation, which performs a related business, while for its marketing activities, it could use the Sole Ownership type of company setup, and distribute its products through authorized dealers, since companies having Sole Ownership cannot directly sell their products in domestic markets. This sort of a combination would help fischertechnik in marketing its own brand, while maintaining steady production in collaboration with another company. SWOT ANANLYSIS OF FISCHERTECHNIK The SWOT analysis of fischertechnik is presented as follows: Strengths: fischertechnik has much significant strengths which are presented here one by one. Firstly, it is a huge brand, renowned all over the world, in the field of construction toys and is the best known brand specifically for constructions toys for educational purposes. It has an excellent record of financial performance in the past and has ownership of huge amount of monetary resources, which can be channelized into production and marketing related activities in business in UAE. This financial record gives fischertechnik excellent credit rating, which in-turn can help it to obtain local financing from domestic banks in UAE in the form of loans, very easily. This can help in hastening the start of business by quick setup of industrial and manufacturing plants as well as corporate offices. fischertechnik is the second biggest company in the field of construction toys, second only to Lego, thus it would not face competition from any other company in the area. Since Lego has very l imited operations presently in UAE, it would make fischertechnik an unsurpassable brand once it begins operations. It should be noted that although fischertechnik is next to Lego but the difference between the two is very less and if the former is able to establish a good image in UAE first, then the latter would not be able to overcome this image by entering the UAE market afterwards. Also, it is important to mention that fischertechnik is a very old company, 45 years to be exact, and thus has a pool of experienced and skilled staff possessing excellent technical expertise in the field of process control, which includes aspects of electrical, mechanical, electronics and computer engineering. The company uses the most sophisticated technologies in engineering and specifically in process control in its products, and the technical department, consisting of both experienced engineers as well as innovative minded freshers, who are recruited through an excellent selection process, of fis chertechnik continuously work towards discovering new technologies and incorporating innovative ideas into its products. Apart from these, the company produces a wide range of products for many all age groups including children and adults. Lastly, it is relevant to mention that the company has tremendous managerial expertise and organizational stability. Weaknesses: Although fischertechnik has very few weaknesses, it is relevant to mention them here. Fischertechnik has very small presence in UAE. Its business operations in UAE are very limited and in the inaugural phase. Although its small presence can be used as an advantage, this discussion is presented in the next section. However, limited presence can prove to be disastrous if business operations are not established speedily. This means that if a company like Lego which is the major competitor of fischertechnik senses the slowness in establishment of business operation of the latter, through speedy operation it can surpass and destroy the competitive advantage of the limited presence of the same. Since fischertechnik is a German company, the core employees of the same may not be able to adjust easily to the corporate practices and consumer behavior of the domestic markets of UAE. As a solution to this, the company would probably resort to the recruitment of local staff. Another r eason for recruitment of local staff is that it is mandatory for foreign companies to maintain a certain percentage of local employees within the total workforce. However, this local staff would face difficulty in adjusting to the corporate practices of a foreign company. Of course, this problem would need to be solved through an effective Human Resource Management strategy on the part of the company, which is definitely not an insurmountable task for a company of the likes of fischertechnik. Opportunities: As mentioned earlier, due to the huge amount of developmental activities in UAE, there has been a population explosion in the country. This automatically implies that there is a huge demand for consumer goods such as construction toys, due to the existence of a large number of families. Apart from this, because of setting up of a large number of institutes of higher education in the recent past, the demand for simulation models as educational tools would also be high. This means that fischertechnik has huge scope of revenue generation by supplying this huge demand. Again, setting up of new businesses and expansion thereafter is very simple in UAE, due to the liberal trade policies followed by the government. This is because UAE is a liberal economy and is extremely committed to free trade. Thus, these provide significant opportunities to fischertechnik to begin its operations at an appropriately fast pace. Also, as given in detail in the next section, the limited prese nce of fischertechnik in UAE presently can be used as a significant advantage. Threats: The most important threat is that if fischertechnik is slow in setting up its initial operations, no matter how sound its business plan may be, its rival competitor Lego can detect its main intentions and adopt strategies to work fast and finish the competitive advantage of the former. This is also because Lego already has some presence in UAE and for expansion it would take less time as compared to the time fischertechnik would take to establish itself from scratch. Another major threat that fischertechnik is likely to face is that the core employees of the company, who are mostly German, would find it difficult to adapt to the local conditions and similarly, the local staff would not be able to adapt to the corporate practices of the company. This problem is extremely significant and if an effective Human Resource Management strategy is not adopted, it could destroy all scope of existence of the company in UAE. PESTEL ANALYSIS OF FISCHERTECHNIK The PESTEL analysis of fischertechnik is as given below. It consists of all the macro-economic factors that affect the growth of fischertechnik in UAE. Political Factors: The present political environment of UAE is conducive to the growth of any company, and fischertechnik is no exception to the rule. The company should take full advantage of the liberal regulatory setup, which promotes the development of the economy, which automatically implies the growth of the company as well. As mentioned earlier, various tax exemptions which include exemption on corporate as well as personal earnings, free trade zones etc clearly exemplify this pro-development attitude of the UAE government. Fischertechnik, being a huge company would obviously receive a warm welcome and special treatment from the government of UAE, since its presence in the market would greatly increase the overall development of the country. Economic Factors: The great financial record of fischertechnik would undoubtedly help its initial setup. The overall consumer attitude in UAE is excellent from the point of view of any company, and consumers are always looking to buy products of companies which are reliable and have a good past record. The worldwide brand image of fischertechnik would help it to take advantage of such consumer attitude. If the company pays attention and highlights that it uses local resources, generates employment and works in a manner keeping sustainability, the confidence of consumers is greatly increased. fischertechnik needs to use such a marketing strategy to promote itself so as to strongly setup its business operations in UAE. Social Factors: The population of UAE is diverse, especially due to the great amount of developmental activities going on in the country. Thus, the population consists of all types of consumers. But in general, the populace of UAE is pro-development and if the company keeps in mind not to delve into controversies that affect the religious or spiritual aspects of the life of the people of the country, a rapid growth rate is virtually assured. Technological Factors: Again, due to the tremendous amount of developmental work going on in the country, a number of companies have set themselves up in UAE. This has resulted in a near perfect competition in the domestic markets of UAE. Such competition always promotes the use of latest technology and to an extent, healthy sharing of technologies between companies engaged in the same business. With such a scenario in the market and with the strong technological experience of the fischertechnik, which is known to be a company that perpetually comes out with new and innovative products, there is no doubt that the company would be able to establish itself in UAE within no time. Legal Factors: As mentioned earlier, the pro-development attitude of the UAE government has resulted in a relaxed set of laws and regulations governing the corporate sector. In the past, fischertechnik has not been involved in any controversies that involve legal issues and need to maintain such a record during its operations in UAE. With many Asian toy companies facing legal problems presently, in light of allegations from various entities within UAE that the goods they have exported to UAE are not safe, it is the perfect opportunity for fischertechnik to once and for all destroy its competition by promoting itself as a safe toymaker. Environmental Factors: fischertechnik needs to adopt a pro-environment attitude that promotes sustainability. As a company that promotes science and engineering, it has already established its technological dominance over many companies in the same business. However, a business setup that keeps in mind the environment, which includes green building for its corporate offices and manufacturing facilities that have reduced carbon emissions etc, on the part of fischertechnik can go a long way in the growth of the company in UAE. WAYS TO ENTER: STRATEGIES After the completion of the pre-requisite formalities, the following strategies would be most effective for fischertechnik for its expansion in UAE. fischertechnik should begin its operations by setting up multiple manufacturing facilities and industrial plants at various locations in UAE. The number of corporate offices should be kept low and distributional activity should be outsourced to a large number of authorized dealers and distributors. Such a strategy for the initial setup of business would be very effective because it would remove any scope of import duty and the cost incurred in movement of goods from outside the country would be avoided. This has not been done by any of the toy companies including Lego in their operations in UAE and thus they have to incorporate the extra cost in the prices of their products. Therefore, fischertechnik products would be priced lower compared to others and this would provide a definite competitive advantage to the company. Complete financing should not be from the personal savings of the company and a large part of the financing should be obtained in the form of loans from banks and other financial institutions. This is because corporate savings need to be retained for payment of dividends etc and to take care of any sudden cash payment liabilities that may arise. Also, since UAE has an extremely sophisticated and well established banking system, the loans for setting up business are offered at lower rates, and are usually coupled with attractive and profitable schemes. This should definitely be exploited. The initial target locations should be the metropolitan cities of Dubai and Abu Dhabi. This is because they have the highest population density and thus the biggest pool of prospective consumers. Through multiple authorized dealers for distribution, the volume of products supplied to the cities should be high from the beginning itself. This would generate high revenue from the beginning and would also provide valuable information about the consumer behavior in the domestic market of UAE. After this initial phase, the subsequent targets should be smaller cities which include the capitals of the seven Emirates of UAE amongst others. Next, the strategy to be used to take advantage of the limited presence of fischertechnik in UAE currently is presented. The first aim should be the organization of multiple mega-launch events simultaneously across various parts of the two metropolitan cities of Dubai and Abu Dhabi. This includes large scale exhibitions and sale offers. For such events, special attention needs to be given to the ambience of the same, through the use of attractive banners, posters and pamphlets. This should be coupled with an attractive exhibition of toys, which would include the best products of fischertechnik. Special toys, exclusively for consumers of UAE could also be prepared. A good looking inaugural event is very important to make an impression in the minds of consumers. This effect is much more effective on kids, who would be the ultimate consumers of fischertechnik products. To cater to the special needs and demands of the consumers, a survey should be conducted before these events to find ou t the same, so tha

Romanticism, Reason, and Puritanism in Nathaniel Hawthornes The Scarle

Romanticism, Reason, and Puritanism in The Scarlet Letter The novel, The Scarlet Letter, is about the struggle three people face while trying to live their lives and find happiness in a Puritan society. In the early 1640s, Hester has come to the small town of Boston, Massachusetts, from Great Britain, while her husband, Chillingworth, ties up all of the loose ends back in Great Britain. Hester and Reverend Arthur Dimmesdale, the town's priest, engage in the act of adultery and produce a baby girl named Pearl; though, only Hester knows that Dimmesdale is the father. She has promised Dimmesdale not to reveal his identity. Hester is put on display in front of the entire town to punish her, and to also serve as an example in hopes that it will deter others from sinning. She is then put in jail with her young child for a few months and is forever made to wear a scarlet letter "A," which stands for "Adultery." Hester's husband, Roger Chillingworth, who had been captured by native American Indians on his way to New England and he ld in captivity for two years, escapes and enters the town of Boston. After learning of what Hester had done, Chillingworth poses as a doctor and vows to discover the identity of Hester's partner in sin. Hester agrees to keep his true identity a secret, too. Each character in the novel represents one or more philosophies including Romanticism, Reason, and Puritanism that one could adhere to in life. Romanticism focuses on the individual and preaches finding truth, Reason, involves the belief that one can use logic to solve anything and a perfect society will create perfect men, and Puritanism, where all t... ...d the sinful act of adultery with his wife. His logic and reason guide him to his answer but his drive to know eventually weakens and kills him. Reverend Dimmesdale strayed from his Puritan beliefs when he committed adultery. His struggle is not with Reason or Romanticism but with his steadfast adherence to the Puritan beliefs. Dimmesdale does not find reason within himself for his relationship with Hester nor does he reveal the truth about his sinful relationship until he realizes he is dying. Nevertheless, this last attempt to clear his conscience results in his death. True happiness escapes all three characters except one and that is Hester. Hester blended the philosophies of Reason, Romanticism, and Puritanism and was able to live life comfortably. Philosophies, a person can't have just one.

The History of Computer Technology

Only once in a lifetime will a new invention come about to touch every aspect of our lives. Such devices changed the way we manage, work, and live. A machine that has done all this and more now exists in nearly every business in the United States. This incredible invention is the computer. The electronic computer has been around for over a half-century, but its ancestors have been around for 2000 years. However, only in the last 40 years has the computer changed American management to it†s greatest extent. From the first wooden abacus to the latest high-speed microprocessor, the computer has changed nearly every spect of management, and our lives for the better. The very earliest existence of the modern day computer's ancestor is the abacus. These date back to almost 2000 years ago (Dolotta, 1985). It is simply a wooden rack holding parallel wires on which beads are strung. When these beads are moved along the wire according to programming rules that the user must memorize. All ordinary arithmetic operations can be performed on the abacus. This was one of the first management tools used. The next innovation in computers took place in 1694 when Blaise Pascal invented the first digital calculating machine. It could only add numbers and they had to be entered by turning dials. It was designed to help Pascal's father, who was a tax collector, manage the town†s taxes (Beer, 1966). In the early 1800s, a mathematics professor named Charles Babbage designed an automatic calculation machine (Dolotta, 1985). It was steam powered and could store up to 1000 50-digit numbers. Built in to his machine were operations that included everything a modern general-purpose computer would need. It was programmed by and stored data on cards with holes punched in them, appropriately called punch cards. This machine was xtremely useful to managers that delt with large volumes of good. With Babbage†s machine, managers could more easily calculate the large numbers accumulated by inventories. The only problem was that there was only one of these machines built, thus making it difficult for all managers to use (Beer, After Babbage, people began to lose interest in computers. However, between 1850 and 1900 there were great advances in mathematics and physics that began to rekindle the interest. Many of these new advances involved complex calculations and formulas that were very time consuming for human calculation. The first major use for a computer in the U. S. was during the 1890 census. Two men, Herman Hollerith and James Powers, developed a new punched-card system that could automatically read information on cards without human (Dolotta, 1985). Since the population of the U. S. as increasing so fast, the computer was an essential tool for managers in tabulating the These advantages were noted by commercial industries and soon led to the development of improved punch-card business-machine systems by International Business Machines, Remington-Rand, Burroughs, and other corporations (Chposky, 1988). By modern standards the unched-card machines were slow, typically processing from 50 to 250 cards per minute, with each card holding up to 80 digits. At the time, however, punched cards were an enormous step forward; they provided a means of input, output, and memory storage on a massive scale. For more than 50 years following their first use, punched-card machines did the bulk of the world's business computing By the late 1930s punched-card machine techniques had become so well established and reliable that Howard Hathaway Aiken, in collaboration with engineers at IBM, undertook construction of a large automatic digital computer ased on standard IBM electromechanical parts (Chposky, 1988). Aiken's machine, called the Harvard Mark I, handled 23-digit numbers and could perform all four arithmetic operations (Dolotta, 1985). Also, it had special built-in programs to handled logarithms and trigonometric functions. The Mark I was controlled from prepunched paper tape. Output was by card punch and electric typewriter. It was slow, requiring 3 to 5 seconds for a multiplication, but it was fully automatic and could complete long computations The outbreak of World War II produced a desperate need for computing capability, especially for the military (Dolotta, 985). New weapons systems were produced which needed trajectory tables and other essential data. In 1942, John P. Eckert, John W. Mauchley, and their associates at the University of Pennsylvania decided to build a high-speed electronic computer to do the job. This machine became known as ENIAC, for Electrical Numerical Integrator And Calculator (Chposky, 1988). It could multiply two numbers at the rate of 300 products per second, by finding the value of each product from a multiplication table stored in its memory. ENIAC was thus about 1,000 times faster than the previous generation of computers. ENIAC used 18,000 standard vacuum tubes, occupied 1800 square feet of floor space, and used about 180,000 watts of electricity. It used punched-card input and output. The ENIAC was very difficult to program because one had to essentially re-wire it to perform whatever task he wanted the computer to do. It was efficient in handling the particular programs for which it had been designed. ENIAC is generally accepted as the first successful high-speed electronic digital computer and was used in many applications from 1946 to 1955. However, the ENIAC was not accessible to managers of businesses Mathematician John Von Neumann was very interested in the ENIAC. In 1945 he undertook a theoretical study of computation that demonstrated that a computer could have a very simple and yet be able to execute any kind of computation effectively by means of proper programmed control without the need for any changes in hardware. Von Neumann came up with incredible ideas for methods of building and organizing practical, fast computers. These ideas, which came to be referred to as the stored-program technique, became fundamental for future generations of high-speed digital computers and were universally adopted The first wave of modern programmed electronic computers to take advantage of these improvements appeared in 1947. This group included computers using random access memory, RAM, which is a memory designed to give almost constant access to any particular piece of information (Dolotta, 1985). These machines had punched-card or punched-tape input and output devices and RAMs of 1000-word capacity. Physically, they were much more compact than ENIAC: some were about the size of a grand piano and required 2500 small electron tubes. This was quite an improvement over the earlier machines. The first-generation stored-program computers required considerable maintenance, usually attained 70% to 80% reliable operation, and were used for 8 to 12 years (Hazewindus,1988). Typically, they were programmed directly in machine language, although by the mid-1950s progress had been made in several aspects of advanced programming. This group of machines included EDVAC and UNIVAC, the first commercially available computers. With this invention, managers had even more power to perform calculations for such things as statistical demographic data (Beer, 1966). Before this time, it was very rare for a anager of a larger business to have the means to process The UNIVAC was developed by John W. Mauchley and John Eckert, Jr. in the 1950s. Together they had formed the Mauchley-Eckert Computer Corporation, America's first computer company in the 1940s. During the development of the UNIVAC, they began to run short on funds and sold their company to the larger Remington-Rand Corporation. Eventually they built a working UNIVAC computer. It was delivered to the U. S. Census Bureau in 1951 where it was used to help tabulate the U. S. population Early in the 1950s two important engineering discoveries hanged the electronic computer field. The first computers were made with vacuum tubes, but by the late 1950s computers were being made out of transistors, which were smaller, less expensive, more reliable, and more efficient (Dolotta, 1985). In 1959, Robert Noyce, a physicist at the Fairchild Semiconductor Corporation, invented the integrated circuit, a tiny chip of silicon that contained an entire electronic circuit. Gone was the bulky, unreliable, but fast machine; now computers began to become more compact, more reliable and have more capacity. These new technical discoveries rapidly found their way into new odels of digital computers. Memory storage capacities increased 800% in commercially available machines by the early 1960s and speeds increased by an equally large margin (Jacobs, 1975). These machines were very expensive to purchase or to rent and were especially expensive to operate because of the cost of hiring programmers to perform the complex operations the computers ran. Such computers were typically found in large computer centers operated by industry, government, and private laboratories staffed with many programmers and support personnel. By 1956, 76 of IBM's large computer mainframes were in se, compared with only 46 UNIVAC's (Chposky, 1988). In the 1960s efforts to design and develop the fastest possible computers with the greatest capacity reached a turning point with the completion of the LARC machine for Livermore Radiation Laboratories by the Sperry-Rand Corporation, and the Stretch computer by IBM. The LARC had a core memory of 98,000 words and multiplied in 10 microseconds. Stretch was provided with several ranks of memory having slower access for the ranks of greater capacity, the fastest access time being less than 1 microseconds and the total capacity in the vicinity of 100 During this time the major computer manufacturers began to offer a range of computer capabilities, as well as various computer-related equipment (Jacobs, 1975). These included input means such as consoles and card feeders; output means such as page printers, cathode-ray-tube displays, and graphing devices; and optional magnetic-tape and magnetic-disk file storage. These found wide use in management for such applications as accounting, payroll, inventory control, ordering supplies, and billing. Central processing units for such purposes did not need to be very fast arithmetically and were primarily used to access arge amounts of records on file. The greatest number of computer systems were delivered for the larger applications, such as in hospitals for keeping track of patient records, medications, and treatments given. They were also used in automated library systems and in database systems such as the Chemical Abstracts system, where computer records now on file cover nearly all known chemical compounds The trend during the 1970s was, to some extent, away from extremely powerful, centralized computational centers and toward a broader range of applications for less-costly computer systems (Jacobs, 1975). Most continuous-process manufacturing, such as petroleum refining and electrical-power distribution systems, began using computers of relatively modest capability for controlling and regulating their activities. In the 1960s the programming of applications problems was an obstacle to the self-sufficiency of moderate-sized on-site computer installations, but great advances in applications programming languages removed Applications languages became available for controlling a great range of manufacturing processes, for computer operation of machine tools, and for many other tasks. In 1971 Marcian E. Hoff, Jr. , an engineer at the Intel Corporation, invented the microprocessor and another stage in the development of the computer began (Chposky, 1988). A new revolution in computer hardware was now well under way, involving miniaturization of computer-logic circuitry and of component manufacture by what are called large-scale In the 1950s it was realized that scaling down the size of electronic digital computer circuits and parts would increase speed and efficiency and improve performance (Jacobs, 1975). However, at that time the manufacturing methods were not good enough to accomplish such a task. About 1960, photoprinting of conductive circuit boards to eliminate wiring became highly developed. Then it became possible to build resistors and capacitors into the circuitry by photographic means. In the 1970s entire assemblies, such as adders, shifting registers, and counters, became available on tiny chips of silicon. In the 1980s very large scale integration, VLSI, in which hundreds of thousands of transistors are placed on a single chip, became increasingly common Many companies, some new to the computer field, introduced in the 1970s programmable minicomputers upplied with software packages (Jacobs, 1975). The size-reduction trend continued with the introduction of personal computers, which are programmable machines small enough and inexpensive enough to be purchased and used by individuals (Beer, 1966). One of the first of such machines was introduced in January 1975. Popular Electronics magazine provided plans that would allow any electronics wizard to build his own small, programmable computer for about $380. The computer was called the Altair 8800. Its programming involved pushing buttons and flipping switches on the front of the box. It didn't include a onitor or keyboard, and its applications were very limited. Even though, many orders came in for it and several famous owners of computer and software manufacturing companies got their start in computing through the Altair (Jacobs, 1975). For example, Steve Jobs and Steve Wozniak, founders of Apple Computer, built a much cheaper, yet more productive version of the Altair and turned their hobby into a business. After the introduction of the Altair 8800, the personal computer industry became a fierce battleground of competition. IBM had been the computer industry standard for well over a half-century. They held their position as the standard when they introduced their first personal computer, the IBM Model 60 in 1975 (Chposky, 1988). However, the newly formed Apple Computer company was releasing its own personal computer, the Apple II. The Apple I was the first computer designed by Jobs and Wozniak in Wozniak's garage, which was not produced on a wide scale. Software was needed to run the computers as well. Microsoft developed a Disk Operating System, MS-DOS, for the IBM computer while Apple developed its own software (Chposky, 1988). Because Microsoft had now set the software standard for IBMs, every software anufacturer had to make their software compatible with Microsoft's. This would lead to huge profits for Microsoft. The main goal of the computer manufacturers was to make the computer as affordable as possible while increasing speed, reliability, and capacity. Nearly every computer manufacturer accomplished this and computers popped up everywhere. Computers were in businesses keeping track of even more inventories for managers. Computers were in colleges aiding students in research. Computers were in laboratories making complex calculations at high speeds for scientists and physicists. The computer had made its mark everywhere in management and built up a huge industry The future is promising for the computer industry and its technology. The speed of processors is expected to double every year and a half in the coming years (Jacobs, 1975). As manufacturing techniques are further perfected the prices of computer systems are expected to steadily fall. However, since the microprocessor technology will be increasing, it's higher costs will offset the drop in price of older processors. In other words, the price of a new computer will stay about the same from year to year, but technology will steadily Since the end of World War II, the computer industry has grown from a standing start into one of the biggest and most profitable industries in the United States (Hazewindus,1988). It now comprises thousands of companies, making everything from multi-million dollar high-speed supercomputers to printout paper and floppy disks. It employs millions of people and generates tens of billions of dollars in sales each year. Surely, the computer has impacted every aspect of people's lives (Jacobs, 1975). It has affected the way people work and play. It has made everyone's life easier by doing difficult work for people. The History of Computer Technology This report briefly explains the history of modern computers, starting from the year 1936 to present day time. There are many models of computers documented throughout the years, but they only computer models mentioned are ones that I deemed too have had the greatest effect on computer technology back then and now. This report will show how in just forty years, computers have transformed from slow, room-sized machines, to the small and fast computers of today. Computers are a part of important everyday life, but there was a time when computers did not exist. Computers are one of the few inventions that do not have one specific inventor. Many inventors have contributed to the production and technology of computers. Some of the inventions have been different types of computers, while the others were parts needed for the computer to function effectively. Many people have added their creations to the list required to make computers work, adding to the overall technology of computers today. The term â€Å"computer† originally referred to people. It was a job title for those who did repetitive work with math problems. A computer is define as a programmable machine that receives input, stores and automatically manipulates data, and provides output in a useful format. The most significant date in the history of computers is in the year of 1936. This is the year the first â€Å"computer† was developed by a German engineer named Konrad Zuse. He called it the Z1 Computer and it was the first system to be fully programmable. The Z1 Computer had computing power, setting it apart from other electronic devices. Programming early computers became somewhat of a hassle for inventors and in 1953 Grace Hooper invented the first high level computer language. Her invention helped simplify the binary code used by the computer so that its users could dictate the computer’s actions. Hooper’s invention was called Flowmatic and has evolved into modern day technology. In the same year, the International Business Machines (IBM) was introduced into the computing industry, forever altering the age of computers. Throughout computer history, this company has played a major role in the development of new systems and servers for public and private use. Inventors saw IBM as competition within the computing history, which helped to spur faster and better development of computers. Their first computer technology contribution was the IBM 701 EDPM Computer. During the three years of production, IBM sold 19 machines to research laboratories, aircraft companies, and the federal government. The first computer physically built in America was the IAS computer. It was developed for Advanced Study at Princeton under the direction of John Von Neumann between1946-1950. (History of Computer Technology, 2011). John von Neumann wrote â€Å"First Draft of a Report on the EDVAC; in which he outlined the architecture of a stored-program computer (Computer History Museum – Timeline of Computer History, 2006). Electronic storage of programming information and data eliminated the need for the more clumsy methods of programming. An example of stored-program data computer is the IAS computer. Many modern computers trace their ancestry to the IAS machine and they are referred to as von Neumann (or Princeton) architecture machines. The IAS computer embodied the concept of a stored-program computer. The main memory contained two main categories of information, instructions and data. The computer had an ability to place different sequences of instructions in the memory which made the computer very useful. This allowed inventions to build computers to complete different tasks at different times. Such a computer can be reconfigured (reprogrammed) at any time to perform a new or different task. The Hungarian-born von Neumann demonstrated prodigious expertise in hydrodynamics, ballistics, meteorology, game theory, statistics, and the use of mechanical devices for computation contributed to the production of the modern day computer (Computer History Museum – Timeline of Computer History, 2006). In 1955, Bank of America coupled with Stanford Research Institute and General Electric; saw the creation of the first computers for use in banks. Researchers at the Stanford Research Institute invented â€Å"ERMA†, the Electronic Recording Method of Accounting computer processing system. ERMA updated and posted checking accounts and manually processed checks and account management. The MICR (Magnetic Ink Character Recognition) was a part of ERMA and allowed computers to read special numbers at the bottom of the checks. This technology helped with the tracking and accounting of checks transactions. ERMA was officially demonstrated to the public in September 1955 and first tested on real banking accounts in the fall of 1956. (Blain, 2005). Today, computer technology has transformed the banking industry. One of the most important breakthroughs in computer history occurred in 1958. This was the creation of the integrated circuit, known as the chip. The integrated circuit device is one of the base requirements for the modern computer systems. On every motherboard and card inside the computer system, are many chips that contain vital information on what the boards and cards do. Without the integrated circuit, the computers known today would not be able to function. The first commercially integrated circuits became available from the Fairchild Semiconductor Corporation in 1961. All computers then started to be made using chips instead of the individual transistors and their accompanying parts. Texas Instruments first used the chips in Air Force computers and the Minuteman Missile in 1962. They later used the chips to produce the first electronic portable calculators. The original integrated chip had only one transistor, three resistors and one capacitor and was the size of an adult's pinkie finger. Today, an integrated chip is smaller than a penny and can hold 125 million transistors (Bellis). The late 1970s saw the popularization of personal computers and the progress continues from then until now. An explosion of personal computers occurred in the 1970s. The Tandy Corporation was one of the leading companies in computer technology. Their most popular invention was the TRS-80 arriving on the market in the late 1970s. It was immediately popular, selling out at Radio Shack where it was exclusively sold. The TRS-80 was sold for only $600, making it affordable for many individuals to own their own personal computer. Within its first year, over 55,000 consumers bought Tandy TRO-80 to use in their home or office and over 250,000 of them sold in the next few years. Tandy Corporation’s TRS-80 had a keyboard and motherboard all in one. This is a common trend that other companies today use for their personal computer products. TRS-80 also included office applications, including a word processor, calculator, and early spreadsheet capabilities (The People History – Computers From the 1970s). People during the late 70s embraced personal computers and used them for a variety of reasons, such as, games, office applications, home finances, storing date, and many other necessary usages. In 1975, Apple Computers was founded by Steve Jobs and Steve Wozniac. The Apple II was launched in 1977 and was an immediate success as well. Apple created the â€Å"home/personal computer† that could be used by anybody. The success of the Apple II established Apple Computers as a main competitor in the field of personal computers. Then Dan Bricklin created a spreadsheet program called VisiCalc for the Apple II. It went on sale in 1979 and within four years it sold 700,000 copies at $250 a time (Trueman, 2000). By 1980, there were one million personal computers in the world. Computers have come an enormous way since their initial establishment, as the earliest electronic computers were so large that they would take up the entire area of a room, while today some are so small that they can fit in your hands. While computers are now an important part of the everyday lives of human beings, there was a time where computers did not exist. Knowing the history of computers and how much progression has been made can help individuals understand just how complicated and innovative the creation of computers really is. The first programmable digital computers invented in the 1940s have dramatically changed in appearance and technology from today. They were as big as living rooms and were about as powerful as modern day calculators. Modern computers are billions of times more capable than early machines and occupy less space. Simple computers, such as smart phones, are small enough to fit into mobile devices, and can be powered on by a small battery. In today's world, computers play an incredibly large role in the way the world exists in general, and the majority of tasks could actually not be completed if not for the use of computers. Although there are certainly some areas and jobs that cannot yet be completed solely by computers and which thus still require actual manpower, for the most part, computers have helped to make life significantly easier, productive, and more convenient for us all. Future computer technology will help solve many medical problems by reinterpreting sensory data and modulating brain activity. Technology will be so advanced that it may allow people who have lost the use of their limbs to use robotics to regain their disabled movements. The future of computer technology is very bright and welcomed indeed. Current trends, research, and development happening at a lightning speed supports this statement. Our children today will see a whole new world of technology with computers within the next decade. Works Cited http://inventors.about.com/od/istartinventions/a/intergrated_circuit.htm http://www.computerhistory.org/timeline/?category=cmptr http://www.thepeoplehistory.com/70scomputers.html http://www.historylearningsite.co.uk/personal_computer.htm

Nursing Ethical Values and Definitions Essay

This essay will consider ethics in nursing, discuss values and morals and how dignity and respect in patient care is influenced; considering the importance of reflection and the implications it has on effective practice from the perspective of a student nurse. The scenario â€Å"Call Me Joe† provided by Nursing and Midwifery Council (NMC) (2010a) highlights concerning issues and bad practice that are happening in modern day nursing practice, and using the Driscoll and Teh (2001) reflective model: What, Now What and So What, to consider the care that Joe is receiving; considering how the nursing practice affects him directly and the implications of the nature of knowledge in nursing practice. Part of the way in which nursing practice is developed is through evidence based practice. Evidence based practice informs modern practice by using reliable, valid and relevant research and clinical experts to inform and improve nursing practice and patient care, enabling care that improves and makes a positive difference (Malloch & Porter-O’Grady 2010). It is through evidence based practice that pre-registration nurses are informed and trained and how professional development is maintained (Adams 2009). Nurses must use evidence to improve the standards of care to achieve higher standards in the nursing profession; evidence based practice improves the quality of nursing care guiding practice to ensure best practice is attained and is supported by literature and evidence (Brooker & Nicol 2003). It is evidence based practice that healthcare practitioners often draw upon to support clinically based reflections. Reflection is a process which enables healthcare professionals to improve practice through continuous monitoring (Daly et el 2010). Throughout the pre-registration nursing programme, the importance of reflection in practice is taught and is developed throughout, extending into post-registration to become a vital part of a nursing career and portfolio development. Reflection involves breaking down individual processes, considering what was successful, how practice can be enhanced and how this can be achieved; this also includes situations involving patient interaction and communication, enabling a greater understanding and an increase in self-awareness (Lundy & Janes 2009). By evaluating and reflecting, the practitioner is self-educating, improving clinical practice as well as their personal approach to nursing care that they provide; the main outcome of reflection in nursing is to improve and encourage best practice (Bulman & Schutz 2004). The Driscoll and Teh’s (2001) reflective model is made up of three parts, What, Now What and So What, and this model is appropriate to reflect upon the care that Joe is receiving as it enables the scenario to be deconstructed and analysed in detail to recognise and understand: What is wrong? So what are the implications? Now what can be done to resolve the situation? Using the model as an aid, the implications of unsatisfactory care and poor practice in the scenario can be explored and exploited to recognise that although there is a code of conduct produced by the NMC (2010b) that governs nurses, in some instances the care that is delivered fails to meet the expectations of the NMC, the patient and other professionals. WHAT?  From the scenario provided by the NMC (2010a) it is apparent that Joe lives in residential care, he is no longer able to care for himself so the decision for him to reside in the home was made; he is not unhappy about it, and feels lucky to live in there. Joe is a very proud man and until recent years was very able and self-caring. Since moving into the care home; Joe has begun to notice things about his environment, his carers and himself. Initially when Joe moved into the care home, he was mobile with a frame, as time has passed in the home Joe is no longer mobile and unable to get to toilet, reduced mobility can effect personal hygiene and toileting, but also social interactions and daily living (Brooker & Nicol 2003). Joe seems to accept his loss of mobility as part of the normal aging process; however from the scenario it is apparent that Joe now has a catheter, from which the bag does not get emptied regularly as Joe explains that it â€Å"pulls†. Joe does not complain and states â€Å"it’s just the way things are†; Joe has not recognised that he is suffering at the lack of competency of the care provider and that his needs are not being tended to and he is being neglected (Department of Health 2000). Joe then reminisces about his life before the care home; it becomes apparent that since moving into the home, Joe’s life has changed drastically; the things he used to enjoy prior to his admission are no longer considered or even talked about. He explains that when he first moved he filled in a form on which he stated his meal preferences; nevertheless this has not been acknowledged and each day Joe has porridge to eat and â€Å"lukewarm tea† to drink. This is not the only preference of Joe’s that is being overlooked. Joe explains that although his name is Joseph, he prefers to be called Joe; however it appears that the care providers do not recognise this and do not accommodate Joe’s choice, despite him requesting that they call him Joe on numerous occasions. Joe is being disrespected and his choices are not being honoured or considered; nurses should consider each patient as an individual and empathetically deliver the appropriate care (Lipe & Beasley 2004). Joe also remembers how he used to dress in his youth and through his life before entering the home. He implies he was a smart dresser and a well-kept man; even combing his hair. From Joe’s expression whilst sat, unshaven wearing his pyjamas which he implies are unclean and unchanged, it is clear that he does not feel that way anymore, he has accepted his life as it is now. He is unable to dress himself; he spends his time in his pyjamas and explains how the staff are always busy with the other residents. Joe has low self-esteem after losing his mobility and his independence, dignity and self-worth. Social role valorisation is where somebody is perceived by their role in society, a person may be deemed of value or devalue dependant on their role in society and this influences the way in which others behave towards them (Wolfensberger 2000). In social role valorisation Joe is considered to be of a lesser value, as he is elderly and can no longer care for himself, he has a low social status; this is reflected with in the scenario (NMC 2010a), Joes behaviour reflects that of little self-worth or respect, mirroring the way in which he has been treated. Through a lack of communication, it is clear that Joe feels lonely, he does not verbally communicate this but it is apparent that he feels this way: his facial expressions suggest he is unhappy, he frequently loses eye contact and sighs; frowning a lot. He is slumped in chair, his body language suggesting he lacks confidence and self-esteem. Communication is a means for a practitioner to build security and trust with a patient, begin to establish a therapeutic relationship in which important information is shared (Lloyd et al 2009), however the communication process has been ignored, Joe is uncertain of any boundaries devised, and does not want to appear as a nuisance and as a result of this he does not ask for things, voice his opinion or disclose his discomfort. Joe’s individual needs are not considered as he has minimal support in the home from staff and independence is not encouraged. Through the lack of assistance and promotion Joe has minimal mobility and is no longer able to maintain his lifestyle in a manner he deems appropriate. Nonetheless Joe is accepting of his new life; and is oblivious to the bad practice he is subjected to and the neglect he is incurring as a result. SO WHAT Ethics in nursing are centred on individual worth, respect for patients and autonomy. Individual morals impact upon ethics in nursing, considering what is right, wrong, good or bad. Morals are personal, so each individual has their own interpretation of what it right, wrong or acceptable (Rumbold 1999). The care that Joe is receiving is unacceptable, it is clear that the practitioners who provide the care either failed to consider the principles of ethics in nursing, or are influenced by ruthless morals. In nursing practice, what the nurse must and ought to do are defined by morals; the duties of a nurse involve moral and legal dimensions (Young et el 2009). Joe lacks independence, and the practitioners offer little support or opportunity to encourage and enable independence: promoting independence is an essential part of nursing practice (Alexander et el 2006); it enables the patient to feel of use and can build self-esteem, encouraging a patient to be actively involved in a task and enabling them to carry it out or assist the practitioner enables both physical and physiological independence to be achieved (Acello 2005). As a result of a lack of stimulation and social interaction, Joe has low self-esteem and little self-worth. All patients are individual and will have individual care needs. Care needs are patient specific, when providing care respect for the patient’s dignity should be anticipated, providing the patient information can help to relieve anxiety or confusion and honouring patients preferences can assist in delivering comfortable care (Gerdin et el 1997). Joe’s care is not specific to him, the care he is receiving is generalised, it is essential that the care provided is on an individual base: personalised to each patient’s specific needs (Kneedler & Dodge 1994). As a result of reduced mobility, Joe has a catheter in situ. Due to poor catheter care Joe is left in discomfort and at a higher risk of infection, all catheter bags should be emptied regularly to maintain infection control (Royal College of Nursing 2008). Joe is not considered as an individual person and his needs are not being tended to: nursing philosophy advocates patient centred care whereby the nurse establishes a rofessional relationship with the patient, treating them with dignity and respect, involving and empowering the patient allowing them to convey their needs and preferences, actively engaging the patient within their care and the decisions surrounding their care (Falvo 2011). Joe is not actively involved in his own care, he is tolerant of the care as he is lacking in dignity (NMC 2010a). It is apparent that within the home that there are issues of neglect and that Joe is the victim of neglect and possible abuse. The Department of Health (2000) describes abuse as â€Å"a violation of an individual’s human and civil rights by any other person or persons†. Joe’s individual needs are being neglected, he is suffering institutional abuse meaning that the care he is receiving is of a poor standard, and the practitioners lack in positive response to his complex needs, in the home there are rigid routines where individual needs are left unconsidered, and the practitioners with in the establishment lack knowledge (Department of Health 2000). NOW WHAT  Joe is a vulnerable adult; he is unable to take care of himself and is unable to protect himself against significant harm or exploitation (Department of Health 2000) and safeguards are necessary. Safeguarding consists of protecting and supporting vulnerable people and adults; the successful prevention of adult abuse and neglect depends on the service providers identifying and approaching the factors which contribute to the issues and result in neglect and abuse occurring, and tackling and dealing with these situations appropriately (The Association of Directors of Social Services 2005). Therefore to begin to tackle the issues raised in the scenario by the NMC (2010a) immediate positive action must be taken to assess the risks and increase the safety for the service users (The Association of Directors of Social Services 2005). Best practice as outlined by the NMC (2007) emphasises the importance of anti-discriminatory practice in promoting parity in patient care acknowledging the difference and the beliefs people have. Implementing this in the home would enable Joe to be treated as an individual and his needs and preferences accommodated. It is suggested that promoting independence in the elderly improves quality of life, and emotional wellbeing (Fisk 1986); if Joe’s independence was supported and encouraged he would become happier stable and able to continue with some level of independence and control over his life. Dignity is a human right protected by international law, all individuals are entitled to the right to life, free from torture and degrading treatment (Human Rights Act 1998) therefore Joe’s human rights, dignity and safety have been compromised. On entering the care home to protect Joe’s dignity, a care plan should have been put into place. A care plan outlines the care an individual needs; it identifies the actions the nurse must implement as per the nursing assessment (Carpetnito-Moyet 2009). Documentation should be clear and up to date (Department of Health 2010). Also a risk assessment should have been carried out to ensure Joe’s safety; recognising his mobility needs and if he is at risks of falls, reviewed and amended as necessary. Joe also needs a catheter care plan to monitor the progress of his catheter to ensure that is maintained correctly, changed regularly and to ensure that Joe is aware of personal hygiene and cleaning his catheter (Royal College of Nursing 2008). Joe’s food and fluid intake should also have been recorded to monitor his input, output and his weight, ensuring he was maintaining a healthy balance (Brooker & Nicol 2003). Having investigated, researched and reflected upon the scenario using the available material, the above should be the minimum requirement; Joe should be treated with respect, honouring his choice whilst maintaining dignity and encouraging independence for a better quality of life; whilst supporting him in establishing friendships and outside interests.