Cell Phones and Driving free essay sample

A gander at the threats of mobile phones and cutting edge innovation. This paper talks about why PDAs are so hazardous by taking a gander at an assortment of mishaps and wounds brought about by mobile phones. The creator contends for the need of national enactment restricting hand held mobile phones while driving. Incorporates an a convincing conversation of the way that cutting edge innovation and correspondence has influenced society. Radios, pets, others in your vehicles. What do these things share for all intents and purpose? They are generally interruptions to an individual that is driving a vehicle. Anyway there is one other interruption that is more regrettable than any of these consolidated. This interruption can make you multiple times as liable to crash. It very well may be similarly as unsafe as flushed driving (Frankfield 1). What is this interruption? It is a basic gadget that heaps of individuals in our nation own and utilize day by day. It is a gadget that can unexpectedly spare our lives in the midst of peril. We will compose a custom paper test on Mobile phones and Driving or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page It is a mobile phone. It is thus that enactment must be passed broadly restricting the utilization of hand held mobile phones while driving.

Influence of Authentic Leadership and Empowerment †Free Samples

Question: Examine about the Influence of Authentic Leadership and Empowerment. Answer: Presentation: The initiative experience during my clinical practice introduces itself in a structure like situational authority. Consequently, in this paper, I expect to expound on situational administration and how it identifies with the clinical position. As indicated by researchers, circumstance initiative involves connection between pioneers strong, order conduct and between the degrees of advancement of the devotees. In this methodology, steady conduct involves individual relationship that a pioneer has with their adherents. Pioneers keep up a relationship with their adherents through correspondence and passionate help. Notwithstanding that, the pioneers offer course to their subjects by expounding on the jobs of individuals. Then again, the improvement level of the individuals is a result of their status, encounters and their capability to play out the job that needs to be done. It is a urgent perspective that spurs adherents to continue with their obligation (Blumenthal et al., 2012, p.517). Since the type of authority includes mandate conduct, supporters who are eager are bound to react to orders than those that are not excited. Subsequently, it very well may be utilized in various associations, and all the more critically, among medical caretakers. It is the best initiative that fits in my clinical arrangement experience, and one can discover proof to demonstrate the equivalent. Key highlights of Situational Leadership Guiding, it is suggested that this methodology can utilized when the subjects are less willing and have a low potential to finish a job needing to be done. It urges a pioneer to move in and accept a mandate job. Be that as it may, in coordinating the jobs, the pioneer should expound on the jobs of every part. Notwithstanding that, the pioneer has the obligation to oversee how they are being completed (Mosadeghrad, 2014, p.77). Besides, coordinating must possibly be relevant when the issue is so genuine and may prompt exceptional impact whenever left unattended. Instructing is another element in this type of administration. It is utilized when the adherents are a lot of ready to continue with their duty however comes up short on the capacity. In spite of the fact that it additionally includes coordinating the supporters, the pioneer, for this situation, counsels adherents on proposals and thoughts. In addition, in instructing, correspondence is significant yet in a two-way. It is likewise significant that supporters are appropriately administered since they don't have the capacity and the confidence to play out the undertaking (Giltinane, 2013, p.37). Be that as it may, they should be applauded and persuaded to fabricate confidence. Ultimately, the pioneer needs to tune in and prompt his devotees while training to guarantee that they gain the fundamental abilities to play out the errand all alone, should it emerge again in future. Supporting is additionally a component of this model of initiative. It is pertinent when supporters exhibit a significant level of capacity to play out the job that needs to be done yet do not have the eagerness to play out a similar errand. Accordingly, the pioneers must attempt to discover the purposes for the supporters not ready to carry on the current obligation. The key activity here is to propel supporters by either adulating them or tuning in to them for whatever worries they may have (Grajales et al., 2014, p.14). As a result, it will cause them to feel great to continue with the obligation. Ultimately, is appointing. This methodology is appropriate when the adherent is willing and can play out the job that needs to be done. The reason for pioneers in this class is to settle on choices and go about as a difficult solver. Another component is that supporters frequently convey back to the pioneers on the advancement of the undertaking or fruition (Hauck, Winsett, and Kuric, 2013, p.670). Ultimately, intermittent acknowledgment is useful for this model. Highlights Conditions on adherents Assigning Willing and capable Coordinating Reluctant and unfit Instructing Willing yet incapable Supporting Reluctant yet capable Situational Leadership Features in the Clinical Placement There are different ways that these highlights come out plainly I would say during clinical arrangement. Right off the bat, is the component of appointing which comes out obviously by nurture Priscilla allotting obligations to all the medical attendants. This is a follow up on the supposition that the medical caretakers are capable and ready to carry out the current responsibility (Krasikova, Green, LeBreton, 2013, p.1330). The pioneers at that point continue to do her business. This is a situational authority highlight where a pioneer and the adherents have the capacity and are happy to carry out the responsibility however just need a pioneer to appoint obligations. Notwithstanding that, a steady element is exhibited by the pioneer, Nurse Priscilla, when she ensures acquainting herself with all attendants and check whether they have any issues in regards to drug, repositioning the patient or checking any adjustments in the patient. This is a method of building a relationship that is significant where the medical attendants are reluctant to play out the job needing to be done (Laschinger, Smith, 2013, p.27). It is another occurrence that shows strong element as a component of situational authority. Additionally, the pioneer conveys to the attendants that she is willing and prepared to offer help to them should they face any troubles in playing out the errands apportioned to them. This is an element of coordinating obligations where Priscilla recognizes that medical attendants might not have the capacity or readiness to perform obligations however need to take care of patients. In any case, she encourages them to report for any trouble that they may understanding. In conclusion, the pioneer, Nurse Priscilla offer assistance in perusing ABG report when called upon to offer her assistance. By exhibiting how the report is perused, and listening definitely before tolerating to offer her help, she shows a part of instructing as both Mandy and I are eager to adapt however can't do as such (Lynch, McCormack, McCance, 2011, p.26). In this manner, it is another way that the occurrence in my clinical arrangement exhibits instructing highlight of situational authority. Circumstances approach takes different suspicions concerning the patient and expert. The methodology is the two individuals focused and in accordance with the standards of individual focused consideration. Nonetheless, it doesn't give off an impression of being association focused. Individual focused consideration is one that grasps tuning in, thinking as a gathering, sharing ideas, training and looking for criticism. In situational administration approach, these are components that structure the principles of this style. The pioneers and adherents hear each out other in attempting to tackle the difficult that exists. Notwithstanding that, the methodology additionally involves looking for input, particularly, from adherents to their pioneer. In conclusion, as a procedure of scattering abilities and information, it takes the presumption of the requirement for sharing thoughts as basic to this methodology (MacPhee et al., 2012, p.161). About the patient, the methodology looks to offer fair access to human services present which is of high caliber. This is cultivated by the pioneer trying to intercede whenever there is any difficult that disturbs junior staffs. Situational authority on patients encourages in tuning in to their emotions, exhibiting regard for them and giving some type of sympathy which is an expert set of accepted rules among wellbeing specialists. Then again, situational style of initiative takes the presumption that it is the job of experts to keep up consistent correspondence, to show shared coordinated effort and wellbeing advancement. Another suspicion that the methodology takes is that an expert has a job to work in a group or coordinated effort (Martin et al., 2012, p.78). Also, it accept that expert should be focused on the security of patients and be responsive constantly. Individual focused standards can be grouped into two general classifications, that is, the rule of self-course and the guideline of commonality. To begin with the first, self-course includes an individual being self-rule and self-duty. This is a significant quality that makes an individual feels worth of being a person (McCleskey, 2014, p.117). About the circumstance style of administration, it attempts to bring independence by designating, coordinating and instructing unpracticed medical caretakers so they can create abilities of taking a shot at their own as they progress with learning under oversight. Then again, commonality as an individual focused rule urges choices to be made in an open climate, where there are uniformity and agreement regardless of status. These methodologies propose that it is the dominant part or rather; the choice must be endorsed by a gathering as opposed to a solitary individual. In this manner, the rule advocates for a procedure that will see a gathering meeting up to settle on choices where every sentiment tallies (Olsson et al., 2013, p.160). In situational authority style, the pioneers can counsel their adherents in attempting to settle on a choice. In spite of the fact that there are situations where the pioneer has total option to settle on a choice or make a stride, there are situations where the individual in question needs to counsel adherents to agree. Along these lines, this kind of authority adjusts well to the standard of patient-focused consideration. Situational administration on the act of value care There are numerous ways that the administration style adds to quality consideration. To begin with close to home responsibility, the style includes designations of obligations. In this way, every individual is responsible to their obligations. It forces medicinal services proficient to be liable for whatever task they are assigned. This as a result help in advancing or rather guaranteeing that there is quality consideration among patients (Reuben, Tinetti, 2012, p.778). It is along these lines that the methodology satisfies the trial of being a methodology that advances responsibility. Notwithstanding that, circumstance initiative guarantees quality consideration by participation. This type of authority includes a lea

PAYBACK

PAYBACK In Munich we interviewed Bernhard Brugger, CEO PAYBACK Europe.He shares great insights regarding the challenges prior and during the PAYBACK launch, why PAYBACK today is much more than a multipartner loyalty program and which advice he can share with first time entrepreneurs.Interviewer: Hi. Today we are in Munich with PAYBACK (www.payback.net), and next to me is sitting Bernhard. Bernhard, who are you and what do you do?Bernhard: I am Bernie, CEO of PAYBACK for Europe. Europe in our terms it’s Italy, it’s Poland, and it’s Germany where it all began. Hopefully next year there are some more countries coming up.Interviewer: What did you do before you started this company?Bernhard: I don’t remember. I have been within this company for 14 years, before that I was responsible for the key account management for the Media Saturn Holding within Philips company. So I did basically the sales.Interviewer: What triggered you to become an entrepreneur.Roland Berger and he was involved in consultations in the Miles and More program within the Lufthansa. He talked about having a program similar to Miles and More, but on a much broader basis, on a day to day basis, for the day to day shopping behavior of the customers. I met him a couple of time at the airports and he told me about the idea and I thought to myself this is cool, this is a great new idea, I should join this, I am young so let’s do something else.Interviewer: Let’s talk about the business model of PAYBACK. Can you briefly describe how the business model is currently working and how it may be changed over time?Bernhard: Currently we are seeing ourselves not as a loyalty company, we see ourselves as a multi-channel marketing platform, that’s basically the answer as to how it changed over time. When we started we looked after having a loyalty program, as I said, on a day to day basis, joining a lot of partners who are relevant for the customers, for example the food retail, for example gas stations, an d some other retail chains where customers are used to buying things. We thought to ourselves to have the next wave of the good old client, let’s say it that way. So to collect the data of the customers, to have value for the customers in it, and to provide them with additional benefits. So we started as a purely loyalty program but we now we have developed over time on an offline basis, to a marketing platform, and today we see ourselves as multi-channel marketing platform by bringing in all the digital channels.Interviewer: What triggered this â€" I wouldn’t call it a pivot â€" but the change in the business model?Bernhard: I don’t think it’s a change in the business model, it’s the evolution. And it’s a key evolution because only having the data and only providing the value for customers at the point of sale is not enough, so have to communicate with the customers, you have to tell them what’s in it for them. And what customers are expecting today is that â€" they a re receiving all the time a lot of different ads from all the digital channels, from the TV stations, from the radio, from wherever, so there is a mass of communication targeting all the customers â€" and what customers are expecting from us is we know about what they are doing and we should use the knowledge to give them offers or coupons which are relevant for them and which are personalized. So on an individual they’re expecting from me or from PAYBACK that what they are receiving is relevant and is personalized. So this is the logical evolution of knowing the customers and serving the customer better. So we went into the serving of the customers, as I said, starting on an offline basis with our account statements, and now having a multi-channel platform in place where you have the coupons wherever the customer is.Interviewer: Can you tell us a little bit more how you managed this transition from pure offline player to a multi-platform player, and especially how the current off line platform is working.Bernhard: There is no offline platform anymore. We are a multi-channel platform, that’s the important thing. Our belief is there is no digital customer, but there are customer who are going into points of sale, who are used to having a mobile with them, who like to communicate of Facebook, who like to Twitter, who like to go whatever websites, and our strong belief is not to educate customers to do what you want them to do, our strong belief is to be there where the customer is. So there was no change. If you have a DNA as a company to look after the customer, you have to integrate what’s coming next. And the big change â€" if you like to use the word â€" the big change is to really invest in the new technologies and try to bring in everything you need to be there where the customer is, and to integrate all the new channels. And this in terms of change this was our major achievement to bring the coupon from the offline account statements into this multi- channel marketing platform, and having the coupon ready wherever he is and the same coupon. So he has the same coupon offline that he has online, that he has on the mobile, that he has on the Facebook or Twitter or whatever, and again on the terminals, which is the inter-link between the points of sale and the digital world.To build this up needs a lot of effort, needs of a lot conviction, looking at more traditional partners and sponsors that we are having in our system, to convince them that digital is not only a word, that they really have to fulfill it if they look at the customer, and to have the right systems to have this in place. So we are quite proud because the multi-channel marketing platform we have in place is unique in the world. This as a transition and, to be honest, it was costly.Interviewer: When you started this company what happened to the major drawbacks or problems that you accomplished?Bernhard: We were, whatever, 32 when we started the company. And to go to t he Metro or to the big retail partners and saying , hey, listen we have the next big thing and that it will be a huge thing which is called PAYBACK, and we will collect data, and we will have a multi-channel loyalty scheme â€" which is unique in the world because until 2000 there was an online field, and then we started it on an offline base. So I don’t think that was a multi-channel scheme, a big one, in place anywhere in the world. And to convince those guys wasn’t too easy because we came to the big retail guys and they said, I don’t know, and they asked us who will attempt, who is part of the community of the club? And then we said we are planning. So the first answer was, “Call us if you are off the planning stage and if you have a portfolio ready,” so it’s a chicken and egg discussion.So we had convinced Dr. Koerber from the Metro, he was one of our first big supporters and believers, so thank you again Dr. Koerber. He said okay I will join with my departmental sto res. And we had Dea which was during those days one of the few big gas station chains. And another company had the contract that they had the chance to pull if Metro is not part of the scheme. And again we were in very good discussions with the Telekom and Metro had a contract that they had the right to pull out if Telekom doesn’t join. So it was a card house. And, to answer your question, which was one of our major challenges, at one point in time the Telekom said â€" which is now one of our partners â€" but fourteen years before they said, yeah we will join but it has to be Metro and it has to be Dea. So we thought to ourselves, and we were young, we were 25 people, very ambitious, we planned to start four months later and the Telekom said so that’s the only chance that we would sign the contract. And then we sat and we thought to ourselves, no, it’s important to be independent, because only if you’re independent can you bring a lot of big guys together and be, let’s say , the moderator of the platform. Then Telekom said okay we will pull out. Then we had to go back to Metro and tell them, listen guys, please stay with us, we will make it, and we will put some additional marketing money, and we promise we will have seven million customers at the end of the year, so believe in us. And again to go to Metro and tell the same story and to the other partners like Apollo for examples. Fortunately this was a make or break and if they would have said, “In that case no,” then would only have had a good idea.Again Metro said, okay, I believe in your ideas and I believe in the restructured plan we’re having, and they said okay let’s go on. But this was one of our big disappointments or, let’s say, challenges before we started. And during the last year also one of our big dips was the loss, to be honest, of Obi which is one of the biggest or the biggest do-it-yourself chain in Germany and which was a big and important partner for the whole portfolio a nd for our company. So this was a challenge as well, and during those days we weren’t as big as we are today. So those were let’s say the two major overcomes we had to manage.Interviewer: In terms of corporate strategy, as you said a multi-channel marketing platform, so this would mean that you’re competing with other multi-channel marketing companies like Google or soâ€"Bernhard: Is Google a multi-channel marketing platform?Interviewer: Well, it’s a Google channel. They do retargeting and all the stuff as well. But what distinguishes PAYBACK from other multi-channel marketing companies, and how do you think you need to continue creating some competitive advantage over them?Bernhard: First of all we are not competing against those guys. I think we are kind of unique, because as I said we have the multi-channel marketing platform but our big asset is that we have a multi-partner platform, and we have really cool, big sponsors or partners within our scheme, and that’s our bi ggest asset, and nobody has this connectivity to the retail. I am a strong believer of the retail, and out of this we have customers who are not only linked to us, they are linked to us and to their beloved retail formats wherever they are shopping. So we have this huge asset that we have customers coming from all those partners and going to the others through our scheme. We know a lot about those customers and Google doesn’t know that much about the customers because they have no clue about transaction data, let us say in the offline world. And, additionally, we know what’s going on in digital, and we are working to be even more digital all the time and brining in online or digital official partners to have a broader knowledge, and again to fulfill the customer needs to shop offline and shop online and to display via the multi-channel market platform. So that’s why I think we are in quite a good position, even against those big guys like Google, Facebook, and everybody is thi nking about what to do with the data, what to do with the customers, how to advertise, whatever. So we are not competing on a broad base because we are only using the data and the platform of our partners within our portfolio. But we have this strong portfolio, so that’s the asset. And we have the whole customer base which to rebuild is not easy.Interviewer: Did you think about, maybe you’ve heard of them, of this IBeacon technology. How would PAYBACK use such kinds of technology? Would it be more of make it or buy it decision?Bernhard: The more technology possibilities are improving, the more you can bring in new ideas in your thinking, in your platform, in your company, in your strategy, whatever you call, then you we the chance before us. So if you look at the evolution of our scheme, we haven’t had the code until now how to bring in all the local customers and local partners, and I think that’s very important. If you look at the mobile devices â€" that’s maybe one of y our next questions â€" what’s next, so I think still we have to count on our strength, which is our big partner portfolio, but we have to enhance it with all the online official partnerships, and we think we have a real value proposition for digital partners or digital companies.And it’s about having local partners and serving our customers on a digital basis, but bringing in all the local shops as, let’s say, kind of coupon tried to do it or to bring in the market. But I think from our perspective we can create a whole ecosystem and this is then important, and by doing this for sure the local and then the Beacon technology for the big sponsors and for the local partnerships are very interesting. And the only thing you have really to consider if you have 20 shops in a mall, for example, and if you have the technology everywhere, and if everybody is sending out messages on a minute basis to the customers who are walking down the mall with their iPhones or whatever phones, it’ s spam, and the customer will it off. So you really have to make sure that you are very careful how many messages on which base you’re giving to the customers. And by saying this, yes that is one of our foxus we’re thinking about how to enhance our ecosystem with the local sponsors, with Beacon technology, with the push technologies, and in the middle of all is for us the mobile phone. So if you talk about digital, you talk about mobile in the future.The second question, make or buy, I don’t care. So make or buy is not the question, the question is who has which rights and who is the master of the data and who has the rights to the customer communication and the customer connectivity. And the only thing where we are crystal clear, we in our heart â€" if I say we it’s all the time our multi-partner portfolio and we as a fulfiller and as the manager of the program, so we don’t see ourselves independent, we are a big community with our partners â€" and if I say this we have t o have all the data rights, we have to control the data, we have to control what’s happening with our customers, who is communicating with our customers, so if there is a good technology out there to buy we will buy it. Why invent something which is better outside? If not we will do it by ourselves. We are investing internationally this year over 80 million Euros in IT and technologies, so we have both possibilities.Interviewer: Bernie, in terms of market development, what trends do you see currently in the multi-channel marketing sphere?Bernhard: Basically what we just discussed, and it’s not a trend, it’s a fact everything will be on the mobile devices, and how they will look like in two or three I don’t have a clue, you have to ask Apple or whoever. But to have the mobility via bigger, smaller, whichever devices, this is the future. So we don’t think about having a card or not the card or stuff like this, this is not interesting for us. Interesting is, again, what the c ustomer is using and that we fulfill the needs of the customers by whatsoever device on a simple base. So it has to be simple, it has to be fun, it has to be trustworthy, and it has to be relevant. Those are the four key values of our company, and if you fulfill those four key values you can build on everything what happens next. And you have only to make sure that you have the right resources in your company to look after the next wave, to execute what you are planning, and have the money to build it up. That’s important.So from my perspective the coming together of mobile, of payment, of local business, that’s the way we are thinking about the next steps, and I think not only our company is thinking about this.Interviewer: Bernie, you as an entrepreneur maybe have some kind of insights that you can give advice to other first-time entrepreneurs. What are you top two or three advices to entrepreneurs?Bernhard: First of all, believe in yourself, be persistent, so if something hap pens which you have not planned don’t give up. I think as I mentioned we have a lot of partners but none of them signed the first time. So we went out the door we came back through the back door. And that I think is important. Find the right partner, as I said not only the right partners to give you money, the right partners to have connections, ideas, good strategy, and help you to grow the business, help you to look after what is important, and really to focus on the right thing. And be open to the suggestion or to the advice somebody else is giving to you.I think one of the things which is most underestimated, be really hard on the execution. Just a good idea and just a good setup and whatever, somebody can copy it in three months’ time, six months’ time, twelve months’ time, take whichever number, but if it’s a cool idea there are guys outside who are thinking, Hey, why shouldn’t we copy this. And if they execute better they will make the race. So really look after t he execution and don’t make any compromises on quality. And don’t forget to have a private life.Interviewer: Thank you very much Bernie. Let’s have a look at PAYBACK in some years.Bernhard: Thank you very much. Bye-bye.

Art Nouveau Architecture and Design

Art Nouveau was a movement in the history of design. In architecture, Art Nouveau was more a kind of detail than it was a style. In graphic design, the movement helped to usher in new modernism. During the late 1800s, many European artists, graphic designers, and architects rebelled against formal, classical approaches to design. Rage against the industrial age of machinery was led by writers like John Ruskin (1819–1900). Between 1890 and 1914, when new building methods flourished, designers tried to humanize the unnaturally tall, box-shaped structures by using decorative motifs that suggested the natural world; they believed that the greatest beauty could be found in nature. As it moved through Europe, the Art Nouveau movement went through several phases and took on a variety of names. In France, for example, it was called Style Moderne and Style Nouille (Noodle Style). It was called Jugendstil (Youth Style) in Germany, Sezessionsstil (Secession Style) in Austria, Stile Liberty in Italy, Arte Noven or Modernismo in Spain, and Glasgow Style in Scotland. Jon Milnes Baker, member of the American Institue of Architects, defines Art Nouveau like this: A style of decoration and architectural detail popular in the 1890s featuring sinuous, floral motifs. Art Nouveau: Where and Who Art Nouveau (French for New Style) was popularized by the famous Maison de lArt Nouveau, a Paris art gallery operated by Siegfried Bing. The movement was not restricted to France though—Nouveau art and architecture flourished in many major European cities between 1890 and 1914. For example, in 1904, the town of Alesund, Norway nearly burned to the ground, with over 800 homes destroyed. It was rebuilt during the time period of this art movement, and it is now characterized as the Art Nouveau town. In the United States, Art Nouveau ideas were expressed in the work of Louis Comfort Tiffany, Louis Sullivan, and Frank Lloyd Wright. Sullivan promoted the use of exterior decoration to give style to the new skyscraper form; in an 1896 essay, The Tall Office Building Artistically Considered, he suggested that  form follows function. Art Nouveau Characteristics Asymmetrical shapesExtensive use of arches and curved formsCurved glassCurving, plant-like embellishmentsMosaicsStained glassJapanese motifs Examples Art Nouveau-influenced architecture can be found around the world, but it is especially prominent in the Viennese buildings by architect Otto Wagner. These include the Majolika Haus (1898–1899), Karlsplatz Stadtbahn Rail Station (1898–1900), Austrian Postal Savings Bank (1903–1912), Church of St. Leopold (1904–1907), and the architects own home, Wagner Villa II (1912). In addition to Wagners work, The Secession Building by Joseph Maria Olbrich (1897–1898) was the symbol and exhibition hall for the movement in Vienna, Austria. In Budapest, Hungary, the Museum of Applied Arts, Lindenbaum House, and Postal Savings Bank are fine examples of Art Nouveau stylings. In the Czech Republic, it is the Municipal House in Prague. In Barcelona, some consider Anton Gaudis work to be part of the Art Nouveau movement, particularly Parque Gà ¼ell, Casa Josep Batllà ³ (1904–1906), and Casa Milà   (1906-1910), also known as la Pedrera. In the United States, an example of Art Nouveau is found in the Wainwright Building in St. Louis, Missouri, designed by Louis Sullivan and Dankmar Adler. There is also the Marquette Building in Chicago, Illinois, created by William Holabird and Martin Roche. Both of these structures stand out as fine historical examples of Art Nouveau style in the new skyscraper architecture of the day. Revivals In the 1960s and early 1970s, Art Nouveau was revived in both the (sometimes erotic) poster art of Englishman Aubrey Beardsley (1872–1898) and the work of Frenchman Henri de Toulouse-Lautrec (1864–1901). Interestingly, dormitory rooms across the United States were known to be decorated with Art Nouveau posters as well. Sources American House Styles: A Concise Guide by John Milnes Baker, AIA, Norton, 1994, p. 165Destinasjon Ã…lesund Sunnmà ¸reArt Nouveau by Justin Wolf, TheArtStory.org website, accessed June 26, 2016.

Genetically Modified Organisms Are Safe And Should Be Used

Day in and day out we are beginning to eat more and more foods with genetically modified organisms. A genetically modified organism is living organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering. Although some see this as a bad thing, I personally feel that GMOs are safe and should be used routinely. Corn for example, is something that is used daily in the study of genetic modifications. One large example of the genetic modification is Bt corn. Corn has been around for many years and has served many useful purposes for humans. About eighty million acres are growing with corn crops (Capehart 1), Corn is an ingredient in a multitude of food and manufactured products such as starch, sweeteners, corn oil, drinking and rubbing alcohol (Capehart 1). The first genetically modified corn crop was planted in the United States in 1996 (Thomson 20). From 1996 to present day, the presence of genetically modified corn has increased considerably. The production of Bt-corn occurs in five steps. The first step is removing the desired gene from the organism. This step is a highly restrictive step due to the inadequate amount of information known about certain genes needed to enhance the genetic makeup of plants (Romero 1). Two main functions involved in this step are restriction enzymes and DNA ligase (Romero 1). The DNA ligase puts the DNA fragments back together. The second step is cloning the desired gene. The gene now undergoes aShow Mor eRelatedGenetic Engineering : Genetically Modified Organisms1485 Words   |  6 PagesA genetically modified organism, or â€Å"GMO,† is defined as being, â€Å"an organism or microorganism whose genetic material has been altered by means of genetic engineering.† This process is often used in plants and animals to produce desirable attributes. In the past, a plant with a desired attribute would be bred, by using selective breeding, to yield more plants with that desirable attribute. Now with the advancement of genetic engineering, this technique can be performed in a laboratory by moving orRead MoreGenetically Modified Organisms779 Words   |  3 PagesINTRO Genetically modified organisms are genetically modified organisms. If you look in the average American cupboard many of the packages found there contain foods that have been genetically modified. Some researchers believe that people need to be more aware of the genetically altering chemicals put in their body. Co nsumers should be limiting the amount of genetically modified foods in their daily diet. â€Å"In a study in the early 1990s, rats were fed genetically modified (GM) tomatoes. Well actuallyRead MoreGenetically Modified Organisms And The Food Supply1642 Words   |  7 Pagescommunities approval and it still continues today. Genetically modified organisms have contaminated the food supply. â€Å"A GMO (genetically modified organism) is the result of a laboratory process where genes from the DNA of one species are extracted and artificially forced in the genes of an unrelated plant or animal† (Seeds of Deception). The results have no health benefits, only financial benefits to the companies that produce them. The genetically modified organisms of animals or plants today hurt the environmentRead MoreGenetically Modified Organisms By Margaret Atwood926 Words   |  4 Pagestoo far when it comes to genetically modified organisms? Margaret Atwood shares her view on GMOs in Oryx and Crake. Atwood often expresses distaste for these altered organisms through her examples of pigoons and other genetically modified foods, which are still relatively new in our society. Despite more commonly occurring dislike from Atwood, she sees a few positives to GMOs. Although GMOs can increase food supply with higher yields, genetically modified organisms should be regulated to a certainRead MoreGenetically Modified Organisms The Root Of All Evil1180 Words   |  5 Pages Are genetically modified organisms the root of all evil in the nutrition of our society? Essentially, not at all, GMOS are modified to enhance the original organism by manipulating the genetic code to produce a different outcome. Genetically modified organisms were developed all the way back to the prehistoric times when people were genetically modifying their food without realizing it . Our ancestors didn’t have an idea what genetics were but they did have an idea of artificial selection or selectiveRead MoreThe Ethics Of Plant Biotechnology1547 Words   |  7 PagesKitchen is a scientifically valid work, featuring many components that separate it from pseudoscience. Fedoroff and Brown, in fact, follow a format that effectively discredits pseudoscientific claims while reaffirming the actual science of genetically modified foods. The initial chapters describe the history of GMOs to establish their current status today. Once this background biology knowledge is established, ea ch chapter of the book opens with a question that anti-GMO advocates use to challengeRead MoreHow Is Foods Be Easily Modified?1042 Words   |  5 Pageseasily modified? Intro: In this essay, we will be talking about how foods can be easily modified (GM foods), how they can affect other people, and to see if it is safe to eat them. Body: As if you did not know, GM foods stands for Genetically Modified foods. That means that scientists take and copy the DNA from an organism (ie; a watermelon), and then they put it in with another organism (ie; a corn), which results the [modified] organism to be in the same colour as the copied organism. This hasRead MoreAre Gmo s Good For Humans? Essay1743 Words   |  7 Pagesproduced....there is still conflicting and confusing information about Genetically Modified Foods, but because of the intense work the scientists that work here do, we all feel confident in feeding them to our kids. Monsanto is a Fortune 500 sustainable agricultural company that started in 1901, introducing their first product, saccharin. They move on to produce agricultural chemicals in 1945, and by 1982 they were genetically modifying plant cells (DNA). They now have 404 facilities in sixty-sixRead MoreIs It Safe And Eat?1445 Words   |  6 PagesThis format can be seen in the chapter titled â€Å"Is It Safe to Eat?† for example. After explaining what genes are in further detail, particularly bacterial genes, Fedoroff addresses the commonly held viewpoint that bacterial genes and the CaMV 35S promoter in crops are often â€Å"singled out in reports on the safety of genetically modified foods.â₠¬  She specifically cites critic â€Å"Michael Hansen of Consumers Union† and his argument that the â€Å"FDA should require plant breeders† to â€Å"do more† and follow a strictRead MoreGenetically Modified Foods Safe Or A Hidden Danger? Essay1583 Words   |  7 PagesGenetically Modified Foods- Safe or a hidden danger? Joshua Yumul Pima Medical Institute â€Æ' Abstract Genetically modified organisms hold great potential to increase the nutritional value of food and as well as the productivity rate of crops, however they also provide many environmental and safety concerns. These concerns need to be looked at by all of society since we are the ones who are directly affected by these choices. The choice on genetically modified foods should be placed onto the informed

Health Care Communication Methods Free Essays

Health Care Communication Methods HCS 320 October 22, 2012 Professor Health Care Communication Methods As the Communication Coordinator for this national drug manufacturer, today we will need to brainstorm and discuss how we will address the negative effects that our medications are causing to the public. The local news has already started the witch hunt by allegedly reporting that our local mayor has suffered from adverse affects from our medications. How can we address the public regarding this issue without losing business and the trust we created with our investors and our consumers? In today’s meeting we will decide which communication tactic is most suitable for this situation, while making sure that we do not break any HIPAA guidelines. We will write a custom essay sample on Health Care Communication Methods or any similar topic only for you Order Now We will start by discussing the advantages and disadvantages of using traditional media. Traditional media can include newspapers, magazines, radio, and television. There are some great advantages on why these media outlets would be great in reaching our audience regarding this health scare. Two great methods are newspapers and magazines; they can help because we can be precise and explicit when discussing our issue. Additionally, these methods would provide use with a permanent record of our attempt to reach the public (Advantages and disadvantages of written communication, 2012). Two other good methods are radio and television. These methods are great because they are cost effective, allow us to reach our audience directly and allow us to show emotion and concern regarding this matter. All these methods seem like they would work but there are disadvantages with sticking to traditional media outlets instead of using electronic or social media sites. Some main concerns we have with using traditional media is that it can only reach a limited amount of people and we are restricted to a small scope of listeners and readers. Additionally, feedback is not immediate like electronic or social media sites (Comparison of traditional media with electronic media, n. d). Electronic and social media sites also have their advantages and disadvantages when it comes to communicating to the public regarding health concerns. Some advantages electronic media provides is that the message can be communicated to large number of people at a time, any message can be sent and delivered in no time, and a variety of audio, video, text can be used in one single medium (Advantages and disadvantages of written communication, 2012). Even though all of these seem like great ways to communicate with the public regarding drug manufacturing issues there are some disadvantages to using electronic and social media sites (Comparison of traditional media with electronic media, n. d). Some are that it is less intimate, it can be expensive to hire someone to program the sites and manage them, and it gives us limited access in rural areas. Nevertheless the chart below shows that there has been a substantial growth with people accessing healthcare information from electronic and social media sites. Graphic from â€Å"Study Predicts Growing Use of Social Media in Healthcare† (Levin, 2012) Another concern we have at the moment is also that we need to make sure that we stay within HIPAA and other regulations guidelines when using any form of media. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) established new standards for the confidentiality, security, and transmissibility of health care information. There are three types of standards created by HIPAA: privacy, security, and administrative simplification (e. g. , transaction standards). Taken together, these regulations have a major impact on the day-to-day functioning of the nation’s hospitals and affect virtually every department of every entity that provides or pays for health care (American Hospital Association: HIPAA, 2012). It is important that we be careful with whatever we chose to say in our press conference regarding the drug manufacturing issues and that we do not reveal any patient names, private information, or breach any confidentiality. After having reviewed all the information I feel confident to say that we will need to use both sets of media for us to make sure we reach all of our patients in a non-alarming but swift way. We need to make sure patients that are using the drug stop immediately. Therefore, we will send our marketing director down to the local news network and release a press conference for our local patients and then in the mean time we will have the technical department start by adding a warning label on our website with links to our Facebook and Twitter page. Additionally, we will need to download and post the video of our marketing director so the patients can have a form of connection to us. This will allow us to connect with the local public and employees, but also allow us to reach nationwide patients. Furthermore, we need to send our employees a memo reminding them that they cannot talk to the press or make any statements to the media regarding this issue. Also, that they cannot release any confidential information otherwise they will be terminated under the HIPAA guidelines for breaching confidentiality policy. This will include any posts on social media sites. All forms of media can have their advantages and disadvantages, in the end it all depends on what a company is using the media form for. If an organization is just trying to connect with a local market using traditional media might be what they would want to use. If a company is trying to contact a broader territory they might want to use electronic or social media. Both methods at times have to be used especially when an organization is trying to convey an important urgent message such as a drug recall. Not only did our company need to keep an emotional connection with our local patients but also we needed to make sure to contact all the facilities that prescribe or dispense recalled medication. The decision I made as Communication Coordinator is to use both sets of media to contact our patients and inform them of the drug recall. This was a decision I made to make sure we covered all of our bases so no one could say we did not try. References Advantages and disadvantages of written communication. (2012). Retrieved from http://www. managementstudyguide. com/written-communication. htm American Hospital Association: HIPAA. (2012). Retrieved from http://www. aha. org/advocay-issues/hipaa Comparison of traditional media with electronic media. (n. d). Retrieved from http://download. nos. org Levin, G. (2012, January 2). Study predicts growing use of social media in healthcare. Retrieved from http://healthworkscollective. com How to cite Health Care Communication Methods, Essay examples Health Care Communication Methods Free Essays Health Care Communication Methods 1 Health Care Communication Methods Edilia Ramos HCS/320 August 27, 2012 Kim Foster Health Care Communication Methods 2 A communications coordinator is known as a marketing professional that coordinates organizations both internally and externally. This type of occupation is a key role in an organizations reputation with the employees and within the general public. Communications coordinator may work directly for an organization or for an agency that may specialize in public relations or marketing. We will write a custom essay sample on Health Care Communication Methods or any similar topic only for you Order Now Health Care Communication Methods 3 There are advantages and disadvantages of using traditional, electronic, and social media for health care communication. Social media these days can raise awareness, and increase knowledge of an issue. Traditional communication and social media may not be able to meet all of the communication goals that are being addressed, or be able to target all of the audience’s needs that are being requested. Due to the recent outbreak of negative side effects that have been reported to the national drug manufacturer there are several ways that I will reach out to the media in reference to the situation at hand. There are traditional, electronic, and social media forms of communication all at each will be provided the proper information as to what has been done to correct the problem that has been brought forward. The modern mass of communication would include the newspaper, radio, television, and telephones which would be the first to be told of the situation and what is going to be done to fix the reports of the negative side effects that have been reported. Traditional communication has come a long way from story-telling, myths, and carvings on monuments to the middle ages in which came the radio, and then onto the internet. Due to the severity of this situation and the importance that needs to be sent out in a timely manner, I am first going to call the television reporting stations within the local areas first seeing that everyone watches their tv’s and that would be the fastest way to get this information out to the public next to the newspaper company, and radio stations that would follow. Health Care Communication Methods 4 The information that was provided to the national drug manufacturer and the effects that have been brought forward are very important to us and the reputation of the company along with the health of the many American’s that take this product. The advantages of traditional, electronic, and social media have enabled us in so many new methods of communicating all in one in which technology has integrated mobile phones with internet, television, email, and text messaging all in one. These are some of the advantages that have derived from the advanced technology in communication, and are of the easiest forms of communication that is able to be seen and viewed by many people all over the world. Electronic communication is also one of the easiest ways to communicate because it lets you combine numerous media text, graphics, sound, and video all into one message. With the internet you are given the ability to transmit and receive large messages of information to and from individuals along with workgroups quickly and in a timely manner. Social media has become world- wide within today’s society and is the most commonly used websites that people are using frequently today and they include twitter, google, myspace, and the infamous facebook that is being used by people of all ages. This new era brings pros and opportunities seeing that in the past you had numbers of or contacts of how people generally got ahold of you, and today with the large part of social media here are many different levels of communication each with a specific purpose. Only you are able to limit the people that know and have your information Health Care Communication Methods 5 and can see what you post on any profile. Therefore social media has made it easy for the national drug manufacturer to be able to become a social media website and post and information that is needed and wanted by its viewers. In this case this type of communication has many pros in the way it can send out information to people all over, targets a wide audience, effective recruitment tool, facilitates open communication, and you are able to deliver communication to the specific person it is intended for. The disadvantages of electronic, and social media is that it increases the risk online scams that seem real, possibility of hackers committing fraud , and negative comments that can be seen about the company in which they may not be true. It has become more popular to receive a telephone call, or a text message verifying an appointment or a prescription pickup and if a person has changed their telephone number or even their email address someone else is going to receive that information that belongs to another person and that could contain some personal information in which the HIPAA regulation comes into effect. HIPAA also known as the health insurance portability and accountability act went into effect April of 2003 in which the purpose is to protect the patient’s privacy pertaining to their individual health information. HIPAA gives the patient the right to obtain copies of their medical records so that they are able to go over the information on it and correct any errors that they may find. â€Å"All healthcare providers are required to comply with the HIPAA privacy rule. The basic requirement of this rule is that a covered entity may only Health Care Communication Methods 6 use or disclose an individual’s protected health information for treatment, payment, or health care operations or other noted exception’s as permitted or required by the rule. †(www. courseslearningsomething. com/script2) â€Å"HIPAA imposes the following limits on the situations in which employer group health plans may have preexisting condition exclusions and the length of time that such exclusions apply†(HIPAA and other laws, chapter 10, pg. 2) A list of pros and cons have been listed and described in the areas of communication related to traditional, electronic, and social media. In any event the privacy of the patient or individuals that may be involved will be kept according to the HIPAA law that prevents such information being given out. Health Care Communication Methods 7 REFERENCES HIPAA and other laws, chapter 10, pg. 12 www. courseslearningsomething. com/script2 How to cite Health Care Communication Methods, Papers

Market Orientation free essay sample

Until July 1987, the responsibility for distributing and supplying power in the country rested on ECG. The Government created the Northern Electricity Department (NED) as a subsidiary of Volta River Authority (VRA) in 1987 which took over from ECG the responsibility for the running and development of electric power systems in Brong Ahafo, Northern, Upper East and Upper West Regions. The Company is responsible for the distribution of electricity in the southern part of Ghana namely, Ashanti, Central, Eastern, Greater Accra, Volta and Western Regions. Electricity Company of Ghana is among some of the major utility providers in Ghana. They’re the major supplier and distributor of electrical power in most households, institutions and firms in Ghana. Apple Computers, Starbucks Coffee, Virgin Group, L’Oreal, Nike, Singapore Airlines, Banyan Tree and Samsung are among some of the most successful brands in the world. Much has been written about the power of their brands that has allowed them to dominate their respective industries not only in the domestic markets but also globally. We will write a custom essay sample on Market Orientation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most if not all accounts of success of such brands have emphasized on the branding process, the systems of brand management and the role of the brand equity in enhancing the company’s overall profile. The dynamics and the cultural aspect that are the powerful underlying forces behind these brands are rarely talked about. In today’s market trends, success and profitability depends more on the vision and philosophy of the companies that drives their activities rather than on their business unit level strategies or product level. It is important to document the role of brand equity in a company’s market capitalization and shareholder value maximization. But to achieve such a thing, companies need to develop a culture and an orientation that does not only supports market oriented thinking but also nurtures the integration of cross functional integration of thought and activities. This article takes a detailed look into the components of such an orientation and what makes a company’s internal structure conducive to building strong brands. Market orientation is usually defined as the organization wide generation, dissemination, and responsiveness to market intelligence. This definition at once changes the dominant paradigm that has defined marketing for decades. Marketing has traditionally been defined within the narrow confines of the 4P framework. Such a conceptualization of marketing has relegated marketing to a tactical discipline to be performed by middle level marketing managers who did not possess the overall holistic view of the organization. But the connected knowledge economy, globalizing, converging and consolidating industries, fragmenting and frictionless markets, empowered customers and adaptive organizations among others are forcing organizations to alter their view of marketing. The concept of market orientation is built on three pillars of customer focus, coordinated marketing and profitability. An organization’s capabilities to develop an orientation towards each of these three pillars depend on their internal structure and culture.